TOOL FOR OPTIMIZING ADVERTISING ACROSS DISPARATE ADVERTISING NETWORKS
First Claim
1. A method of facilitating trading of advertising for an advertiser in multiple disparate advertising networks, comprising:
- receiving information about asks from at least one publisher for at least one advertisement space placed on at least one advertising network of a plurality of disparate advertising networks;
receiving at least one objective for bidding for the at least one advertisement space placed on the at least one advertising network; and
based on the at least one objective, analyzing the asks from the at least one publisher for the at least one advertisement space across the disparate advertising networks and automatically optimizing the bidding for the at least one advertisement space on behalf of the advertiser.
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Accused Products
Abstract
An optimization tool is provided for individual participants who participate in multiple online advertising environments wherein the tool interfaces with the multiple environments in an optimal manner on behalf of the individual participants. A participant using the tool can specify goals and/or constraints for participating in one or more of the networks, and then the tool automatically optimizes advertising expenditure for advertising transactions across the different networks. The tool also tracks the performance of the participant across the different networks and dynamically tunes the participant'"'"'s advertising expenditure based on such performance as well as the changing conditions of the marketplace.
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Citations
20 Claims
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1. A method of facilitating trading of advertising for an advertiser in multiple disparate advertising networks, comprising:
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receiving information about asks from at least one publisher for at least one advertisement space placed on at least one advertising network of a plurality of disparate advertising networks; receiving at least one objective for bidding for the at least one advertisement space placed on the at least one advertising network; and based on the at least one objective, analyzing the asks from the at least one publisher for the at least one advertisement space across the disparate advertising networks and automatically optimizing the bidding for the at least one advertisement space on behalf of the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A tool to facilitate trading of advertising for an advertising entity in multiple disparate advertising networks, comprising:
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an input component for receiving input from the advertising entity about at least one objective for advertising transactions across the different advertising networks; and an analysis engine that optimizes advertising expenditure of the advertising entity across the different advertising networks based on the at least one objective. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A method of facilitating trading of advertising for an individual publisher in multiple disparate advertising networks, comprising:
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analyzing performance data associated with results of transactions conducted in the multiple disparate advertising networks; and specifying at least one objective for asking for at least one advertisement space placed on the at least one advertising network by the publisher; and based on the at least one objective, on behalf of the publisher, optimizing asks for the at least one advertisement space across the different advertising networks based on the analyzing. - View Dependent Claims (20)
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Specification