VALUE ADD BROKER FOR FEDERATED ADVERTISING EXCHANGE
First Claim
1. A method for facilitating transactions for publishing inventory available in an advertising exchange including at least one publishing entity to represent at least one publisher and at least one advertising entity to represent at least one advertiser, wherein the advertising exchange federates at least two disparate advertising networks, comprising:
- receiving by the advertising exchange valuable information or valuable services from a value add broker;
determining a value of the valuable information or valuable services to one or more transactions conducted in the advertising exchange; and
automatically generating a benefit for the value add broker as a function of the value of the information or services provided by the value add broker.
2 Assignments
0 Petitions
Accused Products
Abstract
For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.
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Citations
20 Claims
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1. A method for facilitating transactions for publishing inventory available in an advertising exchange including at least one publishing entity to represent at least one publisher and at least one advertising entity to represent at least one advertiser, wherein the advertising exchange federates at least two disparate advertising networks, comprising:
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receiving by the advertising exchange valuable information or valuable services from a value add broker; determining a value of the valuable information or valuable services to one or more transactions conducted in the advertising exchange; and automatically generating a benefit for the value add broker as a function of the value of the information or services provided by the value add broker. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for facilitating transactions for advertisement space in an advertising exchange that federates participants including publishers and advertisers from at least two disparate advertising networks, comprising:
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receiving a request, by a third party value add provider that does not purchase or sell advertising in the advertising exchange, that specifies at least one piece of valuable information or at least one valuable service that will facilitate completion of at least one advertising transaction for the advertisement space in the advertising exchange; processing the request to determine whether the third party value add provider has access to one or more pieces of the at least one piece of valuable information or can carry out one or more services of the at least one valuable service to the advertising exchange in connection with the at least one advertising transaction; inputting, by the value add provider or through a value add broker that brokers on behalf of a plurality of value add providers, the one or more pieces of valuable information to the advertising exchange or carrying out the one or more valuable services by the value add provider, and automatically receiving a benefit by the value add provider commensurate with the value of the information or services to one or more participants of the at least one advertising transaction conducted in the advertising exchange. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A system to facilitate trading of advertising, comprising:
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at least one publisher broker to represent at least one publisher, wherein the at least one publisher broker determines an ask for publishing inventory of the at least one publisher; at least one advertiser broker to represent at least one advertiser, wherein the at least one advertiser broker manages one of the at least one advertiser'"'"'s bid for the publishing inventory; an exchange to facilitate a transaction for the publishing inventory between the at least one publisher broker and the at least one advertiser broker, wherein the at least one publisher broker and the at least one advertiser broker represent disparate advertising networks; and at least one value add broker communicatively coupled to at least one third party having valuable information or services for input to the exchange, wherein the valuable information or services facilitate the transaction for the publishing inventory.
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Specification