Optimization of targeted advertisements based on user profile information
First Claim
1. A method comprising:
- identifying a set of keywords associated with content information requested by a user over a network;
modifying said set of keywords based on user profile information associated with said user to obtain a set of modified keywords; and
providing advertising information corresponding to said set of modified keywords to be displayed for said user in connection with said content information.
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Accused Products
Abstract
A system and method to facilitate optimization of targeted advertisements based on user profile information are described. A set of event keywords associated with an event or action performed by the user or an agent of the user is identified in a data storage module. User profile information, if available, is further retrieved from the data storage module. A set of profile keywords is further identified from the retrieved user profile information and the set of profile keywords is compared to the set of event keywords based on predetermined business rules to determine a set of resulting keywords. Advertising information related to the set of resulting keywords is further retrieved from an advertising storage module. The retrieved advertisements are ranked based on one or more parameters within one or more keyword/advertisement matrices based on user, segment, or time parameters, and, finally, top ranked advertisements are transmitted to the user or the agent of the user for further display in connection with the requested content.
193 Citations
21 Claims
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1. A method comprising:
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identifying a set of keywords associated with content information requested by a user over a network; modifying said set of keywords based on user profile information associated with said user to obtain a set of modified keywords; and providing advertising information corresponding to said set of modified keywords to be displayed for said user in connection with said content information. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system comprising:
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at least one processing server to identify a set of keywords associated with content information requested by a user over a network and to modify said set of keywords based on user profile information associated with said user to obtain a set of modified keywords; and at least one advertising server coupled to said at least one processing server to provide advertising information corresponding to said set of modified keywords to be displayed for said user in connection with said content information. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer readable medium containing executable instructions, which, when executed in a processing system, cause said processing system to perform a method comprising:
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identifying a set of keywords associated with content information requested by a user over a network; modifying said set of keywords based on user profile information associated with said user to obtain a set of modified keywords; and providing advertising information corresponding to said set of modified keywords to be displayed for said user in connection with said content information. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification