×

Optimization of targeted advertisements based on user profile information

  • US 20080104026A1
  • Filed: 10/30/2006
  • Published: 05/01/2008
  • Est. Priority Date: 10/30/2006
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • identifying a set of keywords associated with content information requested by a user over a network;

    modifying said set of keywords based on user profile information associated with said user to obtain a set of modified keywords; and

    providing advertising information corresponding to said set of modified keywords to be displayed for said user in connection with said content information.

View all claims
  • 9 Assignments
Timeline View
Assignment View
    ×
    ×