WEB ADVERTISING MANAGEMENT METHOD
First Claim
1. A method of producing advertisements for display in response to search queries entered into a search engine service comprising:
- (a) selecting a plurality of item categories from an inventory database;
(b) associating one or more search terms with each of the selected item categories; and
(c) producing advertisement sets, each set comprising an advertisement for a corresponding selected item category, the one or more associated search terms, and a landing page identifier, the advertisement sets for submission to a search engine service for display of the advertisement when the associated one or more search terms are included in a search query entered into the search engine service.
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Abstract
The invention relates to a method, system and computer program for management of paid advertisements displayed in response to a search query entered into a search engine. A vendor'"'"'s inventory is discovered by reading from an inventory database. Search terms are determined for item categories in the inventory database, reading from fields of the inventory database. A user can specify additional or replacement search terms to be associated with a particular item. Advertisement sets are then created for items which are currently available or “in stock,” each set containing an advertisement corresponding to an item, the associated search terms, and a landing page identifier. The landing page displays search results from the vendor'"'"'s inventory database, relating to the corresponding item category for that advertisement.
22 Citations
31 Claims
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1. A method of producing advertisements for display in response to search queries entered into a search engine service comprising:
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(a) selecting a plurality of item categories from an inventory database; (b) associating one or more search terms with each of the selected item categories; and (c) producing advertisement sets, each set comprising an advertisement for a corresponding selected item category, the one or more associated search terms, and a landing page identifier, the advertisement sets for submission to a search engine service for display of the advertisement when the associated one or more search terms are included in a search query entered into the search engine service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 28, 29)
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23. A computer system for producing advertisements for display in response to search queries entered into a search engine service comprising:
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a selector for selecting a plurality of item categories from an inventory database; an associator to associate one or more search terms with each of the selected item categories; and an advertisement producer for producing advertisement sets, each set comprising an advertisement for a corresponding selected item category, the one or more associated search terms, and a landing page identifier, the advertisement sets for submission to a search engine service for display of the advertisement when the associated one or more search terms are included in a search query entered into the search engine service. - View Dependent Claims (24, 25, 26, 27)
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30. An advertisement set for a corresponding item category comprising:
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an advertisement for display in response to a search query entered into a search engine; one or more search terms associated with the item category; and a landing page identifier, wherein the landing page identifier specifies a database query to an inventory database for the corresponding item category, and the landing page is a page of search results for the database query.
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31. A method of advertising an item category from an inventory database by:
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producing an advertisement set comprising an advertisement for the item category, one or more associated search terms, and a landing page identifier; submitting the advertisement set to a search engine service for display of the advertisement when the associated one or more search terms are included in a search query entered into the search engine service, and whereby a searcher can follow a link associated with the advertisement to access a landing page; and when a searcher follows the link, providing to the searcher a landing page comprising search results for a database query to the inventory database for the item category.
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Specification