PRODUCT PLACEMENT

• US 20080104634A1
• Filed: 10/30/2006
• Published: 05/01/2008
• Est. Priority Date: 10/30/2006
• Status: Active Grant

• Current Assignee: III Holdings 1, LLC
• Original Assignee: Sony Ericsson Mobile Communications USA Incorporated (Sony Group Corp.)
• Inventors: Pettersson, Jenny Irene, Gajdos, Tom Rudolf George
• Granted Patent: US 7,994,930 B2
• Time in Patent Office: Days
• US Class Current: 725/36
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A device may include a receiver to receive a data stream. The device may also include logic to insert a product placement into the data stream based at least one of a location of the device or information associated with a user of the device.

Claims

1. A device, comprising:

a receiver configured to receive a data stream; and

logic configured to;

determine if the received data stream includes product placement information, and

identify a first product placement based on at least one of information associated with the device or a user associated with the device.

2. The device of claim 1, wherein the logic is configured to identify the first product placement based on a location of the device.

3. The device of claim 1, wherein the device further comprises:

a memory configured to store user profile information, and wherein

the logic is configured to identify the first product placement based on the user profile information.

4. The device of claim 1, wherein the data stream comprises a plurality of product placements and the logic is configured to select the first product placement from the plurality of product placements.

5. The device of claim 4, wherein the logic is further configured to:

insert the first product placement into the data stream.

6. The device of claim 1, further comprising:

a display, and wherein

the logic is configured to output the data stream to the display.

7. The device of claim 1, further comprising:

a communication interface configured to receive a modified data stream including the first product placement and output the modified data stream to another device for display.

8. The device of claim 1, wherein the logic is Her configured to:

signal another device with the identified first product placement.

9. The device of claim 1, further comprising:

a memory configured to store information identifying a plurality of product placements inserted into the received data stream for display.

10. The device of claim 1, wherein the device comprises a mobile terminal or a set top box.

11. A method, comprising:

identifying information associated with a first party to whom a data stream is to be transmitted; and

inserting a product placement into the data stream based on the identified information.

12. The method of claim 11, wherein the identifying comprises:

identifying a location associated with the first party.

13. The method of claim 11, wherein the identifying comprises:

identifying at least one of profile information associated with the first party or information associated with product placements previously viewed by the first party.

14. The method of claim 11, further comprising:

transmitting the data stream to device associated with the first party.

15. The method of claim 11, further comprising:

inserting a plurality of potential product placements into the data stream for a single product placement to be viewed by the first party; and

transmitting the data stream with the plurality of potential product placements.

16. The method of claim 11, further comprising:

inserting a plurality of product placements into the data stream based on geographical location of a plurality of parties, wherein first product placements associated with the first party differ from second product placements associated with a second party.

17. The method of claim 11, further comprising:

receiving location information from the first party; and

providing product placements in the data stream based on the received location information.

18. The method of claim 11, further comprising:

storing information indicating a number of product placements inserted into the data stream for a plurality of advertisers.

19. The method of claim 11, further comprising:

selecting the product placement based on an amount of money paid by an entity associated with the product placement.

20. A computer-readable medium having stored thereon sequences of instructions which, when executed by at least one processor, cause the at least one processor to:

receive a data stream including information representing a virtual product placement; and

identify a first virtual product placement based on at least one of geographical information or user profile information.

21. The computer-readable medium of claim 20, the computer-readable medium further comprising instructions for causing the at least one processor to:

insert the first virtual product placement into the data stream.

22. The computer-readable medium of claim 20, further comprising instructions for causing the at least one processor to track information identifying virtual product placements inserted into the data stream for a plurality of advertisers.

23. A device, comprising:

means for receiving a data stream;

means for determining if a virtual product placement is to be inserted into the data stream; and

means for identifying a first virtual product placement based on a location of the device or information associated with a user of the device.

24. The device of claim 23, further comprising:

means for inserting the first virtual product placement into the data stream based on the location of the device.

25. The device of claim 23, further comprising:

means for inserting the first virtual product placement into the data stream based on user profile information comprising at least one of age, sex, an item of interest, an item of non-interest, a price value, or virtual product placements previously provided.

26. A device, comprising:

a receiver configured to receive a data stream; and

logic configured to insert a product placement into the data stream based on at least one of a location of the device or information associated with a user of the device.

27. The device of claim 26, wherein the logic is further configured to:

insert the product placement into the data stream based on the location of the device.

28. The device of claim 26, wherein the logic is further configured to:

insert the product placement into the data stream based on information associated with a user of the device, the information comprising at least one of age, sex, an item of interest, an item of non-interest, or cost.

29. The device of claim 26, further comprising:

a global positioning system configured to provide a current location of the device.

30. The device of claim 26, wherein the logic is further configured to:

track a plurality of product placements inserted into the data stream and at least one of a number of times or an amount of time that each of the plurality of product placements were viewable.