Selective Advertising Presentations

• US 20080104637A1
• Filed: 12/24/2007
• Published: 05/01/2008
• Est. Priority Date: 02/11/2002
• Status: Abandoned Application

• Current Assignee: Tech 5 SAS
• Original Assignee: Tech 5 SAS
• Inventors: West, John, Rodriguez, Arturo
• Application Number:
  US11/963,951
• Publication Number:
  US 20080104637A1
• Time in Patent Office: Days
• US Class Current: 725/42
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04N 21/433 Content storage operation, e.g. storage operation in response to a pause request, caching operations
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4335 Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions storage management, e.g. defragmentation G06F3/0604; unloading stored programs G06F9/445; storage management in file systems G06F16/10; buffering arrangements in a network node or in an end terminal in packet networks H04L49/90
• CPC Class Codes: H04N 21/443 OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method for providing commercials includes receiving user input for selecting an advertising parameter and providing a user with a commercial corresponding to the advertising parameter.

Claims

1. A method, comprising:

outputting to a device by a digital home communication terminal (DHCT) a graphical user interface (GUI) that comprises a menu having a plurality of user-selectable advertisement categories;

receiving by the DHCT a plurality of user inputs respectively corresponding to user-selected advertisement categories from the plurality of user-selectable advertisement categories, wherein the user inputs are provided by a user of the device; and

responsive to receiving the plurality of user inputs, outputting to the device by the DHCT one or more commercials corresponding to at least one of the user-selected advertisement categories.

2. The method of claim 1, wherein the one or more commercials are received by the DHCT from a remote server after receiving the plurality of user inputs.

3. The method of claim 1, wherein the one or more commercials are output to the device at intermittent future times.

4. The method of claim 3, wherein the one or more commercials are output by the DHCT to a television during respective interruptions in television programs being output by the DHCT.

5. The method of claim 4, wherein the one or more commercials are output by the DHCT to the television only during interruptions of television programs having predetermined respective types.

6. The method of claim 1, wherein the one or more commercials output by the DHCT correspond exclusively to commercials respectively corresponding to at least one of the user-selected advertisement categories.

7. The method of claim 1, further comprising outputting to the device by the DHCT a plurality of advertisements.

8. The method of claim 1, wherein the menu further comprises selectable commercials, selectable advertisements, or a combination of selectable commercials and selectable advertisements.

9. The method of claim 1, wherein outputting to the device comprises outputting to a television.

10. The method of claim 1, wherein outputting to the device comprises outputting to a display device.

11. The method of claim 1, wherein outputting to the device comprises outputting audio.

12. The method of claim 1, wherein the DHCT comprises one of a computer and a set-top terminal.

13. A system, comprising:

a memory with logic; and

a processor configured with the logic to;

output to a device a graphical user interface (GUI) that comprises a menu having a plurality of user-selectable advertisement categories;

receive a plurality of user inputs respectively corresponding to user-selected advertisement categories from the plurality of user-selectable advertisement categories, wherein the user inputs are provided by a user of the device; and

responsive to receiving the plurality of user inputs, output to the device one or more commercials corresponding to at least one of the user-selected advertisement categories.

14. The system of claim 13, wherein the processor is further configured with the logic to output the one or more commercials at intermittent future times.

15. The system of claim 14, wherein the device comprises a television, and wherein the processor is further configured with the logic to output the one or more commercials to the television during respective interruptions in outputted television programs.

16. The system of claim 15, wherein the processor is further configured with the logic to output the one or more commercials to the television only during interruptions of television programs having predetermined respective types.

17. The system of claim 13, wherein the processor is further configured with the logic to output a plurality of advertisements.

18. The system of claim 13, wherein the menu further comprises selectable commercials, selectable advertisements, or a combination of selectable commercials and selectable advertisements.

19. The system of claim 13, wherein the device comprises a television.

20. The system of claim 13, wherein the device comprises a display device.