Method for advertising on mobile devices

• US 20080108337A1
• Filed: 06/04/2007
• Published: 05/08/2008
• Est. Priority Date: 11/06/2006
• Status: Abandoned Application

• Current Assignee: SanDisk IL Ltd. (Western Digital Corporation)
• Original Assignee: SanDisk IL Ltd. (Western Digital Corporation)
• Inventors: Mardiks, Eitan, Pomerantz, Itzhak
• Application Number:
  US11/806,700
• Publication Number:
  US 20080108337A1
• Time in Patent Office: Days
• US Class Current: 455/414.3
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

A method for mediating messages between an advertiser and a user of a mobile device, the method including the steps of: providing the mobile device with: a local storage memory having a locally-stored database, residing in the mobile device, with at least one advertising message of the advertiser; an ADM, residing in the mobile device, for selecting advertising messages from the database; and an event detector, residing in the mobile device, for detecting at least one event of the mobile device; detecting an occurrence of at least one event using the event detector; locally selecting at least one context-dependent advertising message stored in the database using the ADM, at least one context-dependent advertising message correlated with at least one event; presenting at least one context-dependent advertising message to the user on the mobile device; and remunerating the user for consent to receive at least one context-dependent advertising message.

Claims

1. A method for selecting and presenting advertising to a user of a mobile device, the method comprising the steps of:

(a) locally selecting at least one context-dependent advertising message from a locally-stored database residing in the mobile device, said step of selecting being performed in the mobile device; and

(b) presenting said at least one context-dependent advertising message to the user on the mobile device.

2. The method of claim 1, wherein said step of selecting is performed by an ADM.

3. A method for mediating messages between an advertiser and a user of a mobile device, the method comprising the steps of:

(a) providing the mobile device with;

(i) a local storage memory having a locally-stored database, residing in the mobile device, with at least one advertising message of the advertiser;

(ii) an ADM, residing in the mobile device, for selecting advertising messages from said database; and

(iii) an event detector, residing in the mobile device, for detecting at least one event of the mobile device;

(b) detecting an occurrence of said at least one event using said event detector;

(c) locally selecting at least one context-dependent advertising message stored in said database using said ADM, said at least one context-dependent advertising message correlated with said at least one event;

(d) presenting said at least one context-dependent advertising message to the user on the mobile device; and

(e) remunerating the user for consent to receive said at least one context-dependent advertising message.

4. The method of claim 3, wherein said step of remunerating is based on a number of said at least one context-dependent advertising message presented to the user on the mobile device.

5. The method of claim 3, wherein said step of remunerating is based on an amount of display time that said at least one context-dependent advertising message is presented to the user on the mobile device.

6. The method of claim 3, wherein said step of remunerating is performed by an MNO.

7. The method of claim 3, wherein said at least one event is selected from the group consisting of:

an occurrence of a dialed number, an occurrence of a call-waiting number, an occurrence of an incoming-call number, an event containing said dialed number, an event containing said call-waiting number, an event containing said incoming-call number, database information about said dialed number, database information about said call-waiting number, database information about said incoming-call number, a location of the device, a local time on the device, an occurrence of a reminder, an occurrence of an wake-up alarm, an occurrence of a received coded message, an indication of physical contact between the user and the device, and an indication of motion of the device.

8. The method of claim 3, wherein said local storage memory is a high-capacity SIM card operative to store said locally-stored database.

9. The method of claim 3, the method further comprising the step of:

(f) billing the advertiser based on an amount of display time that said at least one advertising message, of the advertiser, is presented to the user on the mobile device.