System for advertising on mobile devices

• US 20080108342A1
• Filed: 06/04/2007
• Published: 05/08/2008
• Est. Priority Date: 11/06/2006
• Status: Abandoned Application

• Current Assignee: SanDisk IL Ltd. (Western Digital Corporation)
• Original Assignee: SanDisk IL Ltd. (Western Digital Corporation)
• Inventors: Mardiks, Eitan, Pomerantz, Itzhak
• Application Number:
  US11/806,699
• Publication Number:
  US 20080108342A1
• Time in Patent Office: Days
• US Class Current: 455/418
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 1/72454 according to context-related or environment-related conditions
• CPC Class Codes: H04M 1/72457 according to geographic location

Abstract

A system for selecting and presenting advertising to a user, the system including: a storage memory, residing in a mobile device, having program code, wherein the program code is configured: to locally select at least one context-dependent advertising message from a locally-stored database residing in the mobile device; and to present at least one context-dependent advertising message to the user on the mobile device; and a processor for running the program code on the mobile device. Preferably, the presenting includes presenting at least one context-dependent advertising message to the user on a mobile phone. Preferably, the program code is further configured: to record an event report for remunerating the user, with a compensatory reward, for consent to receive at least one context-dependent message. Most preferably, the event report is used by an MNO to remunerate the user and/or to bill an advertiser.

Claims

1. A system for selecting and presenting advertising to a user, the system comprising:

(a) a storage memory, residing in a mobile device, having program code, wherein said program code is configured;

(i) to locally select at least one context-dependent advertising message from a locally-stored database residing in said mobile device; and

(ii) to present said at least one context-dependent advertising message to the user on said mobile device; and

(b) a processor for running said program code on said mobile device.

2. The system of claim 1, wherein said presenting includes presenting said at least one context-dependent advertising message to the user on a mobile phone.

3. The system of claim 1, wherein said storage memory and said processor reside in a high-capacity SIM card.

4. The system of claim 1, wherein said at least one context-dependent advertising message is selected by an ADM running on said processor.

5. The system of claim 4, wherein said ADM is operative to present said at least one context-dependent advertising message within less than about 5 seconds from the detection of an event.

6. The system of claim 4, wherein said ADM is operative to present said at least one context-dependent advertising message within less than about 2 seconds from the detection of an event.

7. The system of claim 4, wherein said ADM is operative as an OLA system that does not require a response from the user.

8. The system of claim 4, wherein a personalization setting of an IM in the mobile device corresponds to consent from the user to activate said ADM.

9. The system of claim 8, wherein said personalization setting is configured to activate and deactivate said ADM according to a user input.

10. The system of claim 8, wherein said IM is a high-capacity SIM card operative to store said locally-stored database.

11. The system of claim 1, wherein said at least one context-dependent advertising message is dependent on at least one event selected from the group consisting of:

an occurrence of a dialed number, an occurrence of a call-waiting number, an occurrence of an incoming-call number, an event containing said dialed number, an event containing said call-waiting number, an event containing said incoming-call number, database information about said dialed number, database information about said call-waiting number, database information about said incoming-call number, a location of the device, a local time on the device, an occurrence of a reminder, an occurrence of an wake-up alarm, an occurrence of a received coded message, an indication of physical contact between the user and the device, and an indication of motion of the device.

12. The system of claim 1, wherein said program code is further configured:

(iii) to record an event report for remunerating the user, with a compensatory reward, for consent to receive said at least one context-dependent message.

13. The system of claim 12, wherein said event report is based on a number of said at least one context-dependent message presented to the user on the mobile device.

14. The system of claim 12, wherein said event report is based on an amount of display time that said at least one context-dependent message is presented to the user on the mobile device.

15. The system of claim 12, wherein said event report is used by an MNO to remunerate the user.

16. The system of claim 12, wherein said event report is used by an MNO to bill an advertiser.

17. The system of claim 12, wherein said reward is at least one reward selected from the group consisting of:

a discount on services by an MNO, an access to a privileged storage area in the device, an access to privileged features of the device, and an access to privileged applications in the device.