Advertising using extracted context sensitive information and data of interest from voice/audio transmissions and recordings

• US 20080109222A1
• Filed: 11/04/2006
• Published: 05/08/2008
• Est. Priority Date: 11/04/2006
• Status: Abandoned Application

• Current Assignee: Edward Liu
• Original Assignee: Edward Liu
• Inventors: Liu, Edward
• Application Number:
  US11/592,676
• Publication Number:
  US 20080109222A1
• Time in Patent Office: Days
• US Class Current: 704/246
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G10L 15/26 Speech to text systems G10L15/08 takes precedence
• CPC Class Codes: G10L 2015/088 Word spotting

Abstract

Method and apparatus that use voice/audio recognition and analysis technologies to deliver assigned context sensitive information and data of interest (keywords, phrases, mood, etc.). Context sensitive information and data of interest can be extracted from any voice/audio transmissions and voice/audio recordings (or any transmission or recording that includes voice/audio) for advertising purposes. This invention includes the said assigned context sensitive information and data of interest extraction method using voice/audio recognition and analysis technologies. Most importantly, this invention opens up new doors to advertising using extracted context sensitive information and data of interest from voice/audio transmissions and recordings (or any transmission that includes voice/audio).

Claims

1. A method for monitoring voice/audio transmissions and voice/audio recordings or any transmission/recording that includes voice/audio to extract and deliver context sensitive information or data of interest for means of advertising comprising the steps of:

Advertiser (including but not limited to individuals, businesses, organizations, etc.) assigning context sensitive information or data of interest (including but not limited to;

keywords, moods, phrases, etc.)

Automatically monitoring any said voice/audio transmission or voice/audio recording or any transmission/recording that includes voice/audio for the said assigned context sensitive information or data of interest using voice recognition and voice analysis technologies.

Processing the said monitored voice/audio transmission or voice/audio recording or any transmission/recording that includes voice/audio for the said assigned context sensitive information or data of interest using voice recognition and voice analysis technologies.

Context sensitive information or data of interest (results) found and extracted are delivered for advertising purposes. The delivery destination includes but not limited to sending back to the advertiser or a destination that the advertiser assigns. There is also no limit to what form the extracted context sensitive information or data of interest can be delivered in.

2. A method in accordance to claim 1 comprising the further steps of said advertiser, advertising portal, or destination receiving the delivered results and responding with a corresponding and specifically assigned advertisement.

3. A method in accordance to claim 1 comprising the further steps of said advertiser, advertising portal, or destination receiving the delivered results sending the results elsewhere for further advertising instructions.

4. A method in accordance to claim 1 comprising the further steps of storing the extracted context sensitive information or data of interest (results) into a database.

5. A method in accordance to claim 4 comprising the further steps of counting and organizing the frequency/weight of an extracted context sensitive information or data of interest (results) in the database.

6. A method in accordance to claim 5 comprising the further steps of ranking the extracted context sensitive information or data of interest (results) by the number of times (frequency and weight) that they are found.

7. A method in accordance to claim 1 comprising the further steps of extracting and storing the context around the extracted context sensitive information or data of interest (results) into a database for advertising research purposes.

8. A method in accordance to claim 1 comprising the further steps of determining and reporting the source, length, location, type, and timestamp of the voice/audio transmission or voice/audio recording.

9. A method in accordance to claim 1 comprising the further steps of determining a specific reaction for a specific said context sensitive information or data of interest (results) extracted and delivered.

10. Apparatus for monitoring voice/audio transmissions and voice/audio recordings or any transmission or recording that includes voice/audio to extract and deliver context sensitive information or data of interest for means of advertising comprising:

A computer processor.

A memory associated with said computer processor for storing the assigned context sensitive information or data of interest from advertisers (including but not limited to individuals, businesses, organizations, etc.).

A communication network where the user can communicate with the memory for means of assigning context sensitive information or data of interest or acquiring information or data from it.

An audio receiver to monitor any voice/audio transmissions or voice/audio recordings.

A voice/audio recognition or voice/audio analysis system associated with audio receiver and said computer processor for detecting the said assigned context sensitive information or data of interest in the monitored voice transmission or voice recording.

A delivery system associated with said computer processor and said communication network that sends out the result of the extracted assigned context sensitive information or data of interest (results) for advertising purposes. The delivery destination includes but not limited to sending back to the advertiser or a destination that the advertiser assigns. There is also no limit to what form the extracted context sensitive information or data of interest can be delivered in.

11. Apparatus in accordance to claim 10 wherein said delivery system delivers extracted results to said advertiser, advertising portal, or destination. Said advertiser, advertising portal, or destination will then respond with a corresponding and specifically assigned advertisement.

12. A method in accordance to claim 10 wherein the said advertiser, advertising portal, or destination receiving the delivered results sending the results elsewhere for further advertising instructions.

13. Apparatus in accordance with claim 10 wherein the said delivery system is located remotely and communicates with the said computer processor, said memory, said audio receiver using a communication network.

14. Apparatus in accordance with claim 10 wherein extracted context sensitive information or data of interest (results) are stored into a database in said memory.

15. Apparatus in accordance with claim 14 wherein said computer processor counts and organizes the frequency/weight of the extracted context sensitive information or data or interest (results) in the database.

16. Apparatus in accordance with claim 14 wherein said computer processor ranks the extracted context sensitive information or data of interest (results) by their weight and frequency.

17. Apparatus in accordance to claim 10 wherein the context around the extracted context sensitive information or data of interest (results) is stored into said memory for advertising research purposes.

18. Apparatus in accordance to claim 10 wherein said computer processor determines and reports the source, length, location, type, and timestamp of the said received voice/audio transmission or voice recording.

19. Apparatus in accordance to claim 10 wherein said computer processor is set up to reply a specific reaction for a specific said context sensitive information or data of interest (results) extracted by said voice/audio recognition technology.