TECHNIQUES FOR DETERMINING RELEVANT ADVERTISEMENTS IN RESPONSE TO QUERIES
First Claim
1. A computer implemented method for determining relevant advertisements in response to a query, the method comprising:
- receiving a query from a user device;
categorizing the query to identify one or more advertisement sources;
formatting the query according to one or more advertisement source specifics for the one or more advertisement sources;
transmitting the formatted query to the one or more advertisement sources;
merging results in response to the formatted query from the one or more advertisement sources based at least in part on one or more factors; and
formatting the results for delivering to the user device.
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Abstract
Techniques for determining relevant advertisements in response to queries is disclosed. According to an exemplary embodiment of the present disclosure, the techniques may be realized as a computer implemented method for determining relevant advertisements in response to a query. The method may comprise: receiving a query from a user device; categorizing the query to identify one or more relevant advertisement sources; formatting the query according to one or more advertisement source specifics for the one or more advertisement sources; transmitting the formatted query to the one or more advertisement sources; merging results in response to the formatted query to the one or more advertisement sources; merging results based at least in part on one or more factors; and formatting the results for delivering to the user device.
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Citations
23 Claims
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1. A computer implemented method for determining relevant advertisements in response to a query, the method comprising:
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receiving a query from a user device;
categorizing the query to identify one or more advertisement sources;
formatting the query according to one or more advertisement source specifics for the one or more advertisement sources;
transmitting the formatted query to the one or more advertisement sources;
merging results in response to the formatted query from the one or more advertisement sources based at least in part on one or more factors; and
formatting the results for delivering to the user device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer implemented system for determining relevant advertisements in response to a query, the system comprising:
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a receiving module for receiving a query from a user device;
a categorizing module for categorizing the query to identify one or more advertisement sources;
a formatting module for formatting the query according to one or more advertisement source specifics for the one or more advertisement sources;
a transmitting module for transmitting the formatted query to the one or more advertisement sources;
a merging module for merging results in response to the formatted query from the one or more advertisement sources based at least in part on one or more factors; and
a results module for formatting the results for delivering to the user device. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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Specification