MEDIA MARKETPLACES

• US 20080109306A1
• Filed: 08/14/2007
• Published: 05/08/2008
• Est. Priority Date: 06/15/2005
• Status: Abandoned Application

• Current Assignee: Kevin Wells, Robert Maigret
• Original Assignee: Kevin Wells, Robert Maigret
• Inventors: Wells, Kevin, Maigret, Robert
• Application Number:
  US11/838,860
• Publication Number:
  US 20080109306A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 20/123 Shopping for digital content
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Aspects of the present invention include methods and systems that involve enabling content item generators to present content items for association of advertisements; enabling an advertiser to request association of an advertisement with at least one of the presented content items; and associating the content items with advertising, tracking, and user interaction instructions so that and upon a subsequent user interaction with the content advertising will be displayed and an action is automatically taken to facilitate payment of a share of revenue for the associated advertisement to an account of the content item generator.

Claims

1. A method, comprising:

enabling content item generators to present content items for association of advertisements;

enabling an advertiser to request association of an advertisement with at least one of the presented content items; and

associating the content items with advertising, tracking, and user interaction instructions so that and upon a subsequent user interaction with the content advertising will be displayed and an action is automatically taken to facilitate payment of a share of revenue for the associated advertisement to an account of the content item generator.

2. A method according to claim 1, wherein the content item is video content.

3. A method according to claim 1, wherein the content item is audio content.

4. A method according to claim 1, wherein the content item is audiovisual content.

5. A method according to claim 1, wherein the content item is interactive content.

6. A method according to claim 1, wherein the content item is a webpage.

7. A method according to claim 1, wherein the content item is suitable for playing on the worldwide web.

8. A method according to claim 1, wherein a plurality of advertisements may be dynamically linked to a content item, thereby presenting different advertisements in the course of different user interactions with the content item.

9. A method according to claim 1, further comprising providing an interface whereby advertisers may bid for association of advertisements with content items.

10. A method according to claim 9, wherein the interface allows an advertiser to select a category of content item.

11. A method according to claim 9, wherein the bidding interface presents a price for associating with a content item and the price reflects the extent of past user interactions with the content item.

12. A method according to claim 1, wherein the subsequent user interaction is sending the content item to another user.

13. A method according to claim 1, wherein the subsequent user interaction is viewing a portion of the content item.

14. A method according to claim 1, wherein the subsequent user interaction is downloading the content item.

15. A method according to claim 1, wherein the subsequent user interaction is viewing a portion of the advertisement.

16. A method according to claim 1, wherein the subsequent user interaction is viewing all of the advertisement.

17. A method according to claim 1, wherein the subsequent user interaction is clicking on the advertisement.

18. A method according to claim 1, wherein the automatic action to facilitate payment of a share of revenue persists through a plurality of user interactions with the content item.

19. A method according to claim 1, wherein the automatic action to facilitate payment of a share of revenue persists through user interactions with the content item at a plurality of domains at which a user may interact with the content item.

20. A system, comprising:

a content item generator for presenting content items for association of advertisements;

a facility for accepting, from an advertiser, a request for association of an advertisement with at least one of the presented content items; and

a facility for tagging the content items so that upon a subsequent user interaction with a content item that has an associated advertisement, an action is automatically taken to facilitate payment of a share of revenue for the associated advertisement to an account of the content item generator.

21-76. -76. (canceled)