Powered Print Advertisements, Product Packaging, and Trading Cards

• US 20080109309A1
• Filed: 10/31/2007
• Published: 05/08/2008
• Est. Priority Date: 10/31/2006
• Status: Abandoned Application

• Current Assignee: Solicore Incorporated
• Original Assignee: Solicore Incorporated
• Inventors: Percival, Richard, Landau, Steven
• Application Number:
  US11/930,810
• Publication Number:
  US 20080109309A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G09F 23/10 on paper articles, e.g. booklets, newspapers
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

Compact powered systems are provided that include a substrate, a thin battery, an activation element, and an output device in electrical communication. The compact powered systems may be dynamic, powered print advertisements, product packaging, trading cards, printed ephemera or printed media that activate when subjected to an outside influence or stimulus. The output device is configured to, for example, display a number, graphic, or message, emit sound, cause movement or vibration, or transmit wireless signals in response to the stimulus.

Claims

1. A powered device comprising:

a thin, flexible substrate having printed material thereon;

a battery disposed in the substrate;

an activation element disposed in the substrate and in electrical communication with the battery; and

an output device disposed in the substrate and in electrical communication with the battery and the activation element,

wherein the battery, the activation element, and the output device are disposed within the substrate such that the substrate, the battery, the activation element, and the output device substantially maintain the thin and flexible qualities of the substrate; and

wherein the activation element activates the output device in response to a contactless stimulus, and wherein the output device produces a sound, graphic, vibration, or message upon activation.

2. The powered device according to claim 1, wherein the substrate is a page in a printed publication.

3. The powered device according to claim 1, wherein the activation element is a light sensor.

4. The powered device according to claim 1, wherein the activation element is an audio sensor.

5. The powered device according to claim 1, wherein the activation element is a motion sensor.

6. The powered device according to claim 1, wherein the activation element is an RFID reader.

7. The powered device according to claim 1, wherein the activation element activates the output device in response to a wireless signal.

8. The powered device according to claim 1, further comprising a removable electrical connector disposed in the substrate.

9. The powered device according to claim 8, wherein the electrical connector comprises a memory device or embedded flash media for storing data and is readable by a personal computer.

10. The powered device according to claim 8, wherein the electrical connector comprises a memory device or embedded flash media for storing data and is in electrical communication with the output device, the powered printed medium configured to read data stored in the memory device and to display its contents on the output device.

11. The powered device according to claim 1, wherein the substrate is part of a product package and the output of the output device provides information related to a product contained in the product package.

12. The powered device according to claim 11, wherein the activation element is a wireless receiver and is configured to activate the output device in response to wireless signals received in a theater environment.

13. The powered device according to claim 1, wherein the activation element is a motion detecting sensor.

14. An advertisement system, comprising:

a page of a publication having printed material thereon;

a battery disposed in the page;

an activation element disposed in the page and in electrical communication with the battery; and

an output device disposed in the page and in electrical communication with the battery and the activation element,

wherein the activation element activates the output device in response to a stimulus, and wherein the output device produces a sound, graphic, vibration, message, or signal upon activation.

15. The advertisement system of claim 14, wherein the activation element is an RF or NFC reader and the stimulus is an RF tag, and wherein the output device produces a response that is determined by the value of a unique identification associated with the RF tag.

16. The advertisement system of claim 15, wherein the output device produces a response that indicates a contest winner when a particular RF tag is read by the RF or NFC reader, and the output device produces a response that indicates a contest loser when RF tags different from the particular RF tag are read by the RF or NFC reader.

17. The advertisement system of claim 15, wherein the RF tag is disposed on a product, and the output device produces a message indicating discounts, promotions, or accessories related to the product.

18. The advertisement system of claim 15, wherein the RF tag is disposed on a product, and the output device produces a message indicating the status of a recall related to the product.

19. The advertisement system of claim 14, further comprising an RF tag disposed in the page, wherein when the RF tag is read by a remote RF or NFC reader, the activation device receives a signal from the RF or NFC reader that is determined by the value of a unique identification associated with the RF tag and the output device produces a response based on the signal from the RF or NFC reader.

20. The advertisement system of claim 14, wherein the stimulus is a contactless stimulus.

21. The advertisement system of claim 14, further comprising a media content display device apart from the page of a publication, wherein the media content display device displays media content after receiving a transmission from the output device.

22. An advertisement system, comprising:

a page of a publication having printed material thereon;

a battery disposed in the page;

an activation element disposed in the page and in electrical communication with the battery; and

an output device disposed in the page and in electrical communication with the battery and the activation element,

wherein the activation element is an RF or NFC reader that activates the output device in response to a remote RF tag read by the RF or NFC reader, and

wherein the output device, upon activation, produces a sound, graphic, vibration, or message, or transmits a wireless signal to a wireless receiver associated with the remote RF tag.

23. The advertisement system of claim 22, wherein the output device is a first output device and the system further comprises a product, the remote RF tag and the wireless receiver being disposed on the product, and the product further comprising a second output device configured to vibrate, display a sound, graphic, or message based on the received wireless signal.

24. A powered trading card, comprising:

a thin, flexible card substrate having printed material thereon;

a battery disposed in the card substrate;

an activation element disposed in the card substrate and in electrical communication with the battery; and

an output device disposed in the substrate and in electrical communication with the battery and the activation element,

wherein the battery, the activation element, and the output device are disposed in the card substrate such that the card substrate, the battery, the activation element, and the output device substantially maintain the thin and flexible form of the card substrate; and

wherein the activation element activates the output device in response to a contactless stimulus, and wherein the output device produces a sound, graphic, vibration, or message upon activation.

25. A method of communicating an advertising message, comprising:

powering a thin, flexible electronic display device with a battery, the battery disposed in the electronic display device and maintaining the substantially planar form, the electronic display device comprising an activation element and an output device;

subjecting the activation element to a stimulus created by a consumer;

activating the output device in response to the stimulus, wherein the output device produces a sound, graphic, vibration, or message upon activation in order to convey an advertising message to the consumer.