Business Method For Facilitating Advertisement Response
First Claim
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1. A business method of facilitating customer response to one or more advertisements presented by one or more advertisers comprising:
- collecting data about said one or more advertisements;
inputting the data about said one or more advertisements into a database;
providing access to the database by a data network;
querying a customer, via a user interface connected to the data network, to provide search rules comprising the customer'"'"'s impressions of at least one advertisement;
using a search engine and said search rules to search the database;
reporting to the user a result comprising a subset of the contents of said database, wherein the result is consistent with one or more of the search rules.
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Abstract
This invention relates to a business method of facilitating response to advertisements, presented in any medium, and the use of the method for the purpose of performing demographic research.
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Citations
18 Claims
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1. A business method of facilitating customer response to one or more advertisements presented by one or more advertisers comprising:
- collecting data about said one or more advertisements;
inputting the data about said one or more advertisements into a database;
providing access to the database by a data network;
querying a customer, via a user interface connected to the data network, to provide search rules comprising the customer'"'"'s impressions of at least one advertisement;
using a search engine and said search rules to search the database;
reporting to the user a result comprising a subset of the contents of said database, wherein the result is consistent with one or more of the search rules. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
- collecting data about said one or more advertisements;
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9. A business method of facilitating customer response to one or more advertisements presented by one or more advertisers comprising:
- accepting data about said one or more advertisements into a database from at least one advertiser, at least one advertiser'"'"'s agent or at least one media outlet;
providing access to the database by a data network;
querying a customer, via a user interface connected to the data network, to provide search rules comprising the customer'"'"'s impressions of at least one advertisement;
using a search engine and said search rules to search the database;
reporting to the user a result comprising a subset of the contents of said database, wherein the result is consistent with one or more of the search rules. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
- accepting data about said one or more advertisements into a database from at least one advertiser, at least one advertiser'"'"'s agent or at least one media outlet;
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17. A business method of facilitating advertising research comprising:
accepting data about one or more advertisements into a database from at least one advertiser, at least one advertiser'"'"'s agent or at least one media outlet;
providing access to the database by a data network;
receiving, via the data network, a set of search terms comprising words having targeted connotative significance to a particular demographic segment;
accessing a database comprising details of a plurality of advertisements;
using a search engine to apply said search terms to said database; and
reporting results comprising a subset of the contents of said database, wherein the results are consistent with one or more of the search rules and the term connotative is defined having the power of suggesting more than the literal meaning of a given word or phrase.- View Dependent Claims (18)
Specification