Classifying content based on mood
First Claim
Patent Images
1. A method for analyzing content, the method comprising:
- determining a portion of the content;
determining an event;
determining one or more models that include statistical information for modeling a mood; and
analyzing the portion of the content to determine a mood score based on the event using the one or more models, wherein the mood score is usable to provide mood information about the portion of content and the event.
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Abstract
In one embodiment, content and events are received. The content is analyzed based on to determine a mood score based on events. The mood score is used to classify the content and event with a mood. The mood classification may then be used to affect actions being performed. For example, the mood may affect ad matching to the content. In one example, depending on the mood that is calculated, different ads may be matched to different portions of the content. Accordingly, more effective ads may be served with the content when the mood classification is taken into account.
132 Citations
20 Claims
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1. A method for analyzing content, the method comprising:
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determining a portion of the content; determining an event; determining one or more models that include statistical information for modeling a mood; and analyzing the portion of the content to determine a mood score based on the event using the one or more models, wherein the mood score is usable to provide mood information about the portion of content and the event. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus comprising:
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one or more processors; and logic encoded in one or more tangible media for execution by the one or more processors and when executed operable to; determine a portion of content; determine an event; determine one or more models that include statistical information for modeling a mood; and analyze the portion of the content to determine a mood score based on the event using the one or more models, wherein the mood score is usable to provide mood information about the portion of content and the event. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification