Brokering keywords in radio broadcasts

• US 20080109409A1
• Filed: 05/03/2007
• Published: 05/08/2008
• Est. Priority Date: 11/08/2006
• Status: Abandoned Application

• Current Assignee: MA Capital LLLP
• Original Assignee: MA Capital LLLP
• Inventors: Hengel, Charles M.
• Application Number:
  US11/800,477
• Publication Number:
  US 20080109409A1
• Time in Patent Office: Days
• US Class Current: 707/3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history

Abstract

In one embodiment, a method is illustrated as comprising receiving a selected advertising keyword, wherein the selected advertising keyword is associated with an advertisement transmitted across a network, monetizing the selected advertising keyword, and storing the selected advertising keyword in a database. This method may include monetizing based upon at least one of a selected keyword activity, or a selected keyword ranking. Further, the network may include at least one of a radio network, a television network, a cable network, or an internet network.

Claims

1. A method comprising:

receiving a selected advertising keyword, wherein the selected advertising keyword is associated with an advertisement transmitted across a network;

monetizing the selected advertising keyword; and

storing the selected advertising keyword in a database.

2. The method of claim 1, wherein the monetizing is based upon at least one of a selected keyword activity, or a selected keyword ranking.

3. The method of claim 1, wherein the network includes at least one of a radio network, a television network, a cable network, or an internet network.

4. The method of claim 1, further comprising:

receiving a search query containing the selected advertising keyword; and

sorting the selected advertising keyword based upon its relationship to other selected advertising keywords, giving priority to certain selected advertising keywords based upon the monetizing of the certain selected advertising keywords.

5. The method of claim 4, further comprising giving priority to the certain selected advertising keywords based upon a payment made by an advertiser.

6. The method of claim 1, further comprising:

receiving a search query, and determining a first geographical location relating to a party generating the search query;

receiving the selected advertising keyword, and determining a second geographical location relating to an advertiser;

obtaining a search result in response to the search query based, in part, upon the similarity between the first geographical location and the second geographical location;

sorting the search result based upon the monetizing of the selected advertising keywords; and

transmitting the search result to the party generating the search query.

7. The method of claim 6, wherein first geographical location and the second geographical location is determined by analyzing an Internet Protocol (IP) address.

8. The method of claim 6, further comprising sorting based upon at least one criteria, wherein the criteria includes at least one of a highest Return On Investment (ROI), search results with the highest airplay on the network, or advertisements played by broadcast stations with the highest industry ratings.

9. The method of claim 8, wherein the highest industry ratings include at least one of Arbitron ratings, and Nielsen ratings.

10. A computer system comprising:

a first receiver to receive a selected advertising keyword, wherein the selected advertising keyword is associated with an advertisement transmitted across a network;

a monetizing engine to monetize the selected advertising keyword; and

a data store to store the selected advertising keyword in a database.

11. The computer system of claim 10, wherein the monetizing is based upon at least one of a selected keyword activity, or a selected keyword ranking.

12. The computer system of claim 10, wherein the network includes at least one of a radio network, a television network, a cable network, or an internet network.

13. The computer system of claim 10, further comprising:

a second receiver to receive a search query containing the selected advertising keyword; and

a first sorting engine to sort the selected advertising keyword based upon its relationship to other selected advertising keywords, giving priority to certain selected advertising keywords based upon the monetizing of the certain selected advertising keywords.

14. The computer system of claim 13, further comprising a priority engine to give priority to the certain selected advertising keywords based upon a payment made by an advertiser.

15. The computer system of claim 10, further comprising:

a second receiver to receive a search query, and determining a first geographical location relating to a party generating the search query;

a third receiver to receive the selected advertising keyword, and determining a second geographical location relating to an advertiser;

a retriever to obtain a search result in response to the search query based, in part, upon the similarity between the first geographical location and the second geographical location;

a first sorting engine to sort the search result based upon the monetizing of the selected advertising keywords; and

a transmitter to transmit the search result to the party generating the search query.

16. The computer system of claim 15, wherein first geographical location and the second geographical location is determined by analyzing an Internet Protocol (IP) address.

17. The computer system of claim 15, further comprising a second sorting engine to sort based upon at least one criteria, wherein the criteria includes at least one of a highest Return On Investment (ROI), search results with the highest airplay on the network, or advertisements played by broadcast stations with the highest industry ratings.

18. The computer system of claim 17, wherein the highest industry ratings include at least one of Arbitron ratings, and Nielsen ratings.

19. An apparatus comprising:

means for receiving a selected advertising keyword, wherein the selected advertising keyword is associated with an advertisement transmitted across a network;

means for monetizing the selected advertising keyword; and

means for storing the selected advertising keyword in a database.

20. A machine-readable medium comprising instructions, which when implemented by one or more machines, that cause the one or more machines to perform the following operations:

receiving a selected advertising keyword, wherein the selected advertising keyword is associated with an advertisement transmitted across a network;

monetizing the selected advertising keyword; and

storing the selected advertising keyword in a database.