Selling keywords in radio broadcasts

• US 20080109438A1
• Filed: 05/03/2007
• Published: 05/08/2008
• Est. Priority Date: 11/08/2006
• Status: Abandoned Application

• Current Assignee: MA Capital LLLP
• Original Assignee: MA Capital LLLP
• Inventors: Hengel, Charles M.
• Application Number:
  US11/800,491
• Publication Number:
  US 20080109438A1
• Time in Patent Office: Days
• US Class Current: 707/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In one embodiment, a method is illustrated as comprising receiving selected advertising keywords, wherein the selected advertising keywords are taken from an advertisement transmitted across a network, the selected advertising keywords are stored into a database, and the selected advertising keywords are activated, wherein the network is selected from the group of network types consisting of a radio network, television network, cable network, and internet network. Further, this method also includes receiving a search query containing selected advertising keywords, retrieving the selected advertising keywords and associated database entry, sorting the selected advertising keywords and associated database entry, giving priority to certain selected advertising keywords and associated database entry, and transmitting the selected advertising keywords and associated database entry across a network. Sorting may be based upon Return On Investment (ROI), search results with the highest airplay on the network, or advertisements played by broad cast stations with the highest industry ratings.

Claims

1. A method comprising:

receiving a search query containing a selected advertising keyword;

retrieving a search result using the search query, the search result corresponding with the selected advertising keyword; and

sorting the search result using the selected advertising keyword, giving priority to the selected advertising keyword using a monetizing of the selected advertising keyword.

2. The method of claim 1, wherein the selected advertising keyword is contained in an advertisement.

3. The method of claim 2, wherein the advertisement is transmitted across a network, the network including at least one of a radio network, a television network, a cable network, or an internet network.

4. The method of claim 1, wherein the monetizing includes associating a monetary value with the selected advertising keyword, the monetary value including at least one of a discount value, a premium value, an auction value, or a market value.

5. The method of claim 4, further comprising setting the auction value on the basis of competing bids between advertisers relating to the selected advertising keyword.

6. The method of claim 1, further comprising:

receiving the search query, and determining a first geographical location relating to a party generating the search query;

receiving the selected advertising keyword, and determining a second geographical location relating to an advertiser;

obtaining the search result in response to the search query based, at least in part, upon the correspondence between the geographical location of the party generating the search query and the advertiser; and

sorting the search result using the monetizing of the selected advertising keyword.

7. The method of claim 6, wherein the first and second geographical locations are determined by analyzing an Internet Protocol (IP) address.

8. The method of claim 6, further comprising sorting using at least one criteria, wherein the criteria includes at least one of highest Return On Investment (ROI), search result with the highest airplay on the network, and advertisements played by broadcast stations with the highest industry ratings.

9. The method of claim 8, wherein the highest industry ratings include at least one of Arbitron ratings and Nielsen ratings.

10. A method comprising broadcasting one or more advertisements to generate a keyword search on a search engine.

11. The method of claim 10, further comprising:

associating at least one of the advertisements with a keyword and a Uniform Resource Locator (URL) in a database;

broadcasting the one or more advertisements;

receiving the keyword at a search engine; and

displaying the URL on a search result page.

12. The method of claim 10, further comprising placing the URL on the search result page as a paid placement.

13. A computer system comprising:

a first receiver to receive a search query containing a selected advertising keyword;

a first retriever to retrieve a search result using the search query, the search result corresponding with the selected advertising keyword; and

a first sorting engine to sort the search result using the selected advertising keyword, giving priority to the selected advertising keyword using a monetizing of the selected advertising keyword.

14. The computer system of claim 13, wherein the selected advertising keyword is contained in an advertisement.

15. The computer system of claim 14, wherein the advertisement is transmitted across a network, the network including at least one of a radio network, a television network, a cable network, or an internet network.

16. The computer system of claim 13, wherein the monetizing includes associating a monetary value with the selected advertising keyword, the monetary value including at least one of a discount value, a premium value, an auction value, or a market value.

17. The computer system of claim 13, further comprising an auction engine to set the auction value on the basis of competing bids between advertisers relating to the selected advertising keyword.

18. The computer system of claim 13, further comprising:

a second receiver to receive the search query, and determine a first geographical location relating to a party generating the search query;

a third receiver to receive the selected advertising keyword, and determine a second geographical location relating to an advertiser;

a second retriever to obtain the search result in response to the search query based, in part, upon the correspondence between the geographical location of the party generating the search query, and the advertiser; and

a second sorting engine to sort the search result using the monetizing of the selected advertising keyword.

19. The computer system of claim 18, wherein the first and second geographical locations are determined by analyzing an Internet Protocol (IP) address.

20. The computer system of claim 18, further comprising a third sorting engine that sorts using at least one criteria, wherein the criteria includes at least one of highest Return On Investment (ROI), search result with the highest airplay on the network, and advertisements played by broadcast stations with the highest industry ratings.

21. The computer system of claim 17, wherein the highest industry ratings include at least one of Arbitron ratings and Nielsen ratings.

22. A computer system comprising a keyword broadcast engine to broadcast one or more advertisements to generate a keyword search on a search engine.

23. The computer system of claim 22, further comprising:

an association engine to associate at least one of the advertisements with a keyword and a Uniform Resource Locator (URL) in a database;

a broadcast engine to broadcast the one or more advertisements;

a keyword receiver to receive the keyword at a search engine; and

a display to display the URL on a search result page.

24. The computer system of claim 23, further comprising a placement engine to place the URL on the search result page as a paid placement.

25. An apparatus comprising:

means for receiving a search query containing a selected advertising keyword;

means for retrieving a search result using the search query, the search result corresponding with the selected advertising keyword; and

means for sorting the search result using the selected advertising keyword, giving priority to the selected advertising keyword using a monetizing of the selected advertising keyword.

26. A computer-readable medium embodying instructions, the instructions including:

a first instruction set to receive a search query containing a selected advertising keyword;

a second instruction set to retrieve a search result using the search query, the search result corresponding with the selected advertising keyword; and

a third instruction set to sort the search result using the selected advertising keyword, giving priority to the selected advertising keyword using a monetizing of the selected advertising keyword.