Advertisements in an end-user controlled playback environment
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0 Petitions
Accused Products
Abstract
This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows delaying display of the at least one advertisement, storing the at least one advertisement at the user unit, retrieving the at least one advertisement and displaying the at least one advertisement. A billing system for reporting a commercial broadcast to a multiplicity of users is also disclosed.
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Citations
101 Claims
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1-84. -84. (canceled)
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85. :
- A method for displaying advertisements at a user unit, the method comprising;
receiving, at the user unit, at least one advertisement associated with;
at least one alternative advertisement; and
a replacement indication indicating whether a user of said user unit is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement; and
if the replacement indication indicates that the user is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement, displaying one of said at least one advertisement and said at least one alternative advertisement in accordance with a selection of the user. - View Dependent Claims (86, 87, 88, 89, 90, 91, 92)
- A method for displaying advertisements at a user unit, the method comprising;
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93. :
- A user unit for displaying advertisements, the user unit comprising;
a receiver operative to receive at least one advertisement associated with;
at least one alternative advertisement; and
a replacement indication indicating whether a user of said user unit is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement; and
a processor operatively associated with said receiver and operative, if the replacement indication indicates that the user is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement, to provide one of said at least one advertisement and said at least one alternative advertisement to a display for display thereby in accordance with a selection of the user. - View Dependent Claims (94, 95, 96, 97, 98, 99, 100)
- A user unit for displaying advertisements, the user unit comprising;
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101. :
- A user unit for displaying advertisements, the user unit comprising;
means for receiving at least one advertisement associated with;
at least one alternative advertisement; and
a replacement indication indicating whether a user of said user unit is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement; and
means for providing one of said at least one advertisement and said at least one alternative advertisement to a means for displaying for display thereby in accordance with a selection of the user if the replacement indication indicates that the user is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement.
- A user unit for displaying advertisements, the user unit comprising;
Specification