CLICK-FRAUD PROTECTOR
First Claim
1. One or more computer-readable media having computer-executable instructions for performing a method to present one or more advertisements on a web page, the method comprising:
- receiving information associated with a web page request;
determining one or more attributes from the information;
based on the one or more attributes, determining a quality score indicative of whether the web page request was fraudulently initiated; and
based on the quality score, selecting the one or more advertisements to display on the web page.
2 Assignments
0 Petitions
Accused Products
Abstract
Determining the probability that a user or program fraudulently initiated a web-page request is described herein. A data-mining component is configured to determine attributes associated with the web-page request. A computation component is configured to calculate a probability that the web-page request was fraudulently initiated. To calculate this probability, the attributes and other parameters are fed into a statistical model. An auction component is configured to locate one or more advertisements to display on the web page based on the probability. The auction component may also be configured to restrict the advertisements for display based on advertiser-specified target criteria.
108 Citations
20 Claims
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1. One or more computer-readable media having computer-executable instructions for performing a method to present one or more advertisements on a web page, the method comprising:
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receiving information associated with a web page request; determining one or more attributes from the information; based on the one or more attributes, determining a quality score indicative of whether the web page request was fraudulently initiated; and based on the quality score, selecting the one or more advertisements to display on the web page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. One or more computer-readable media having computer-executable components to present one or more advertisements on a web page, comprising:
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a data-mining component configured to identify one or more attributes associated with a web-page request; a computation component configured to calculate a probability that the web-page request was fraudulently initiated; and an auction component configured to locate the one or more advertisements to display on the web page based on the probability. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. In a computer system having a graphical user interface including a display and a user interface selection device, a method of designating one or more target criteria to reduce click fraud by restricting the web pages that an online advertisement is displayed on, comprising:
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presenting one or more web-page criteria on the display; allowing a user to designate the one or more target criteria with the user-interface selection, wherein the one or more target criteria are associated with the characteristics of a web-page request and comprise at least an indication of a quality score; and transmitting the one or more target criteria. - View Dependent Claims (17, 18, 19, 20)
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Specification