USER INTERACTION-BIASED ADVERTISING

• US 20080114639A1
• Filed: 11/15/2006
• Published: 05/15/2008
• Est. Priority Date: 11/15/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Biggs, Jody D., Chickering, David M., Meek, Christopher A.
• Application Number:
  US11/559,992
• Publication Number:
  US 20080114639A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

On-line and/or off-line advertisement interactions are tracked for individual users. This information can then be utilized to adjust display parameters for an advertisement. Tracking can be accomplished via a client-side tracking mechanism and/or a server side tracking mechanism. The advertisement interactions allow advertisers to adjust their advertising campaigns to better target their advertisements. The tracked interactions can include, but are not limited to selections (clicking, etc.) and/or conversions (purchases) and the like. Some instances include a display component that can employ the user-specific interaction information to automatically adjust, for example, location, frequency, and/or to whom an advertisement is displayed. The interaction information can also be utilized for revenue generation by charging advertisers for the information and/or for adjusting their advertising campaigns and the like. Instances can be utilized with on-line and/or off-line advertising media.

Claims

1. A system that tracks advertisement interactions, comprising:

an interaction receiving component that receives user interaction information relating to an advertisement; and

an interaction tracking component that tracks the user-specific interactions with the advertisement and allows an advertiser to adjust their advertising campaign as a function of the tracked interactions.

2. The system of claim 1, the user interaction information comprising information relating to conversions and/or selections associated with an advertisement.

3. The system of claim 1, the adjustment to the advertising campaign comprising changing a copy and/or presentation, position, and/or bid associated with the advertisement.

4. An advertising system that employs the system of claim 1 in search, contextual, and/or display advertising.

5. An off-line advertising system that employs the system of claim 1.

6. An on-line gaming system that employs the system of claim 1 to determine advertising within a game.

7. The system of claim 1 further comprising:

at least one client tracking component that resides on a client-side device and communicates tracked user-specific interactions with at least one advertisement; and

a centralized tracking component that resides on a server-side device and receives the tracked user-specific interactions for the advertisement from at least one client tracking component.

8. The system of claim 7, the centralized tracking component obtains tracked user-specific interactions when the client tracking component establishes Internet communications.

9. The system of claim 1 further comprising:

at least one client reporting component that resides on a client-side device and reports advertisement interactions; and

a centralized tracking component that resides on a server-side device and receives the reported advertisement interactions and tracks this information based on a specific user.

10. The system of claim 1 further comprising:

an interaction-based display component that displays advertisements based on a function of the tracked interactions to adjust an advertiser'"'"'s advertising campaign.

18. A computer readable medium having stored thereon computer executable components of the system of claim 1.

20. A device employing the system of claim 1 comprising at least one selected from the group consisting of a computer, a server, and a handheld electronic device.

11. A method for enhancing advertising, comprising:

tracking user interactions with a given advertisement and/or advertiser; and

employing, at least in part, information related to the tracked user interactions to determine advertisement selection, location, exposure, and/or monetization for future advertising interactions with the user.

12. The method of claim 11 further comprising:

storing the tracked user interactions on a server and/or client.

13. The method of claim 11 further comprising:

selecting advertisers for an advertising location based on an advertiser'"'"'s degree of interaction with a current user.

14. The method of claim 11 further comprising:

generating revenue by charging advertisers for information associated with the tracked user interactions.

15. The method of claim 11 further comprising:

utilizing conversion information obtained from advertisers for a user as part of the tracked user interactions.

19. A device employing the method of claim 11 comprising at least one selected from the group consisting of a computer, a server, and a handheld electronic device.

16. A system that tracks advertisement interactions, comprising:

means for obtaining user selection and/or conversion information for a specific advertisement; and

means for tracking the information for a specific user and advertisement to allow augmentation of displaying of the advertisement.

17. The system of claim 16 further comprising:

means for displaying the augmented advertisement based on the tracking information.