METHOD OF INSERTING PROMOTIONAL CONTENT WITHIN DOWNLOADED VIDEO CONTENT

• US 20080114861A1
• Filed: 12/17/2007
• Published: 05/15/2008
• Est. Priority Date: 01/05/2007
• Status: Abandoned Application

• Current Assignee: Synctv Corporation
• Original Assignee: Synctv Corporation
• Inventors: GILDRED, JOHN
• Application Number:
  US11/957,660
• Publication Number:
  US 20080114861A1
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 5/781 on disks or drums
• CPC Class Codes: H04N 5/85 on discs or drums
• CPC Class Codes: H04N 5/907 using static stores, e.g. storage tubes or semiconductor memories H04N5/91 takes precedence
• CPC Class Codes: H04N 7/17336 Handling of requests in head-ends
• CPC Class Codes: H04N 9/8205 involving the multiplexing of an additional signal and the colour video signal

Abstract

The method is provided for downloading video content to a user/client'"'"'s device. The video content includes episode content and ads content. Each content includes metadata. The ads content is inserted in the episode content for viewing during a playback. The ads content is inserted automatically or at a certain designated time based on certain criteria.

Claims

1. A method comprising:

providing a viewing and selecting of a content, the content including one of a episode content and ads content, wherein the episode content includes metadata of content and the ads content includes metadata of ads;

providing a subscription of the content to a user; and

providing a download of one of the episode content and ads content to a remote storage device.

2. The method of claim 1 wherein the download of contents is via internet.

3. The method of claim 2 wherein episode content and ads content are downloaded separately.

4. The method of claim 2 wherein the content is downloaded automatically or by a choice of the user.

5. The method of claim 2 where the ads is chosen using the metadata of the episode content.

6. The method of claim 2 wherein ads is inserted at a designated time.

7. The method of claim 2 further includes providing a download of refresh ads according to the metadata of ads.

8. The method of claim 7 wherein the refresh ads is downloaded according an expiration of old ads.

9. The method of claim 5 wherein the ads is downloaded based upon a set of criteria matching rules.

10. The method of claim 2 wherein the ads is inserted after the episode content is downloaded.

11. The method of claim 2 wherein the ads is inserted after the ads content is downloaded.

12. The method of claim 2 wherein the metadata embedded in the episode content includes information on which ads is to be inserted.

13. The method of claim 2 wherein the metadata of the episode content determines mandatory ads.

14. An article of manufacture comprising:

a machine-accessible medium including data that, when accessed by a machine, causes the machine to perform operations comprising;

providing a viewing and selecting of a content;

the content including one of a episode content and ads content, wherein the episode content includes metadata of content and the ads content includes metadata of ads;

providing a subscription of the content to a user; and

providing a download of one of the episode content and ads content to a remote storage device.

15. The article of manufacture of claim 14 wherein the download of contents is via internet.

16. The article of manufacture of claim 15, wherein episode content and ads content are downloaded separately.

17. The article of manufacture of claim 15, wherein the content is downloaded automatically or by a choice of the user.

18. The article of manufacture of claim 15, wherein the ads is chosen using the metadata of the episode content.

19. The article of manufacture of claim 15, wherein ads is inserted at a designated time.

20. The article of manufacture of claim 15 further includes providing a download of refresh ads according to the metadata of ads.

21. The article of manufacture of claim 20, wherein the refresh ads is downloaded according to an expiration of old ads.

22. The article of manufacture of claim 18, wherein the ads is downloaded based upon a set of criteria matching rules.

23. The article of manufacture of claim 15, wherein the ads is inserted after the episode content is downloaded.

24. The article of manufacture of claim 15, wherein the ads is inserted after the ads content is downloaded.

25. The article of manufacture of claim 15, wherein the metadata embedded in the episode content includes information on which ads is to be inserted.

26. The article of manufacture of claim 15, wherein the metadata of the episode content determines mandatory ads.