SYSTEM AND METHOD FOR PUSHING ADVERTISEMENTS

• US 20080119174A1
• Filed: 11/22/2006
• Published: 05/22/2008
• Est. Priority Date: 11/22/2006
• Status: Active Grant

• Current Assignee: RPX Corporation
• Original Assignee: Nokia Corporation
• Inventors: Bakos, Balazs, Vangel, Attila, Edvi, Csaba, Farkas, Lorant, Fodor, Szabolcs
• Granted Patent: US 9,189,791 B2
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A server of an operator of a resource is provided that includes a processor configured for operating a service provider application, which is configured for receiving one or more advertisements that are directed to one or more advertised products or services, and are received from one or more advertising merchants. The service provider application is also configured for receiving an indication of a mobile terminal attempting to access the resource of the operator, and for pushing one or more of the received advertisements from the operator to the mobile terminal in response thereto. The advertisement(s) having been pushed to the mobile terminal for consumption thereat, the service provider application is further configured for providing a user of the mobile terminal with a discount in a cost associated with the mobile terminal accessing the resource of the operator in response to at least a partial consumption of the advertisement(s).

Claims

1. A mobile terminal comprising:

one or more resources configured for consuming an advertisement; and

a processor configured for attempting to access a resource of an operator,

wherein the processor is configured for operating a client application, the client application being configured for receiving one or more advertisements from the operator in response to attempting to access the resource, the one or more advertisements being directed to one or more advertised products or services, and having been received at the operator from one or more advertising merchants, and

wherein the client application is configured for directing the one or more resources to at least partially consume the one or more received advertisements, the one or more advertisements being at least partially consumed such that the user of the mobile terminal receives a discount in a cost associated with the mobile terminal accessing the resource of the operator in response thereto.

2. A mobile terminal according to claim 1, wherein the client application is further configured for sending feedback in response to consumption of the advertisement, the feedback including an indication of whether the user did or did not favor at least one of the advertisement, the respective advertising merchant or advertised product or service.

3. A mobile terminal according to claim 2, wherein the client application is further configured for receiving one or more selected advertisements from the operator, the one or more selected advertisements having been selected at the operator at least partially based upon the feedback.

4. A mobile terminal according to claim 1, wherein the client application is further configured for sending one or more preferences to the operator, the one or more preferences including at least one of one or more selected categories of products or services, or one or more selected merchants, and

wherein the client application is configured for receiving one or more advertisements in accordance with one or more of the preferences.

5. A server of an operator of a resource, the server comprising:

a processor configured for operating a service provider application, the service provider application being configured for receiving one or more advertisements, the one or more advertisements being directed to one or more advertised products or services, and being received from one or more advertising merchants,

wherein the service provider application is configured for receiving an indication of a mobile terminal attempting to access the resource of the operator,

wherein the service provider application is configured for pushing one or more of the received advertisements to the mobile terminal in response to receiving the indication, the one or more advertisements being pushed to the mobile terminal for consumption thereat, and

wherein the service provider application is configured for providing a user of the mobile terminal with a discount in a cost associated with the mobile terminal accessing the resource of the operator, the discount being provided in response to at least a partial consumption of the one or more advertisements at the mobile terminal.

6. A server according to claim 5, wherein the service provider application is further configured for receiving feedback in response to consumption of the advertisement, the feedback including an indication of whether the user did or did not favor at least one of the advertisement, the respective advertising merchant or advertised product or service.

7. A server according to claim 6, wherein the service provider application is further configured for selecting one or more subsequent advertisements, the one or more subsequent advertisements being selected at least partially based upon the feedback, and

wherein the service provider application is configured for pushing the one or more selected advertisements to the mobile terminal.

8. A server according to claim 5, wherein the service provider application is further configured for receiving one or more preferences from the mobile terminal, the one or more preferences including at least one of one or more selected categories of products or services, or one or more selected merchants, and

wherein the service provider application is configured for pushing one or more of the received advertisements to the mobile terminal in accordance with one or more of the received preferences.

9. A server according to claim 5, wherein the service provider application is further configured for receiving content at least one of from the mobile terminal or intended for the mobile terminal, the content being received as the content is transmitted across the resource of the operator, and including at least one of one or more textual portions, graphical portions or audio portions consumable by at least one of display resources or speaker resources of the mobile terminal,

wherein the service provider application is configured for data mining the content and building a database, the database including, from the received content, at least one of one or more textual terms or phrases, or one or more patterns from at least one of the graphical or audio portions, wherein the database is reflective of perceived interests of the user, and

wherein the service provider application is configured for pushing one or more of the received advertisements to the mobile terminal based upon the perceived interests of the user.

10. A server according to claim 5, wherein the service provider application is configured for pushing a plurality of advertisements to a plurality of mobile terminals, and

wherein the service provider application is further configured for generating statistics regarding at least one of the pushed advertisements or the mobile terminals at least one of receiving or consuming the advertisements, and for pushing at least one of one or more further advertisements, offers or discounts to one or more select terminals based upon the statistics.

11. A method comprising:

attempting, at a mobile terminal, to access a resource of an operator;

receiving one or more advertisements at the mobile terminal from the operator in response to attempting to access the resource, the one or more advertisements being directed to one or more advertised products or services, and having been received at the operator from one or more advertising merchants; and

at least partially consuming the one or more received advertisements at the mobile terminal, the one or more advertisements being at least partially consumed such that the user of the mobile terminal receives a discount in a cost associated with the mobile terminal accessing the resource of the operator in response thereto.

12. A method according to claim 11 further comprising:

sending, from the mobile terminal, feedback in response to consumption of the advertisement, the feedback including an indication of whether the user did or did not favor at least one of the advertisement, the respective advertising merchant or advertised product or service.

13. A method according to claim 12 further comprising:

receiving one or more selected advertisements at the mobile terminal from the operator, the one or more selected advertisements having been selected at the operator at least partially based upon the feedback.

14. A method according to claim 11 further comprising:

sending one or more preferences from the mobile terminal to the operator, the one or more preferences including at least one of one or more selected categories of products or services, or one or more selected merchants, and

wherein receiving one or more advertisements comprises receiving one or more advertisements at the mobile terminal in accordance with one or more of the preferences.

15. A method comprising:

receiving one or more advertisements at an operator of a resource, the one or more advertisements being directed to one or more advertised products or services, and being received from one or more advertising merchants;

receiving an indication of a mobile terminal attempting to access the resource of the operator;

pushing one or more of the received advertisements from the operator to the mobile terminal in response to receiving the indication, the one or more advertisements being pushed to the mobile terminal for consumption thereat; and

, in response to at least partial consumption of the one or more advertisements at the mobile terminal,

providing a user of the mobile terminal with a discount in a cost associated with the mobile terminal accessing the resource of the operator.

16. A method according to claim 15 further comprising:

receiving, at the operator, feedback in response to consumption of the advertisement, the feedback including an indication of whether the user did or did not favor at least one of the advertisement, the respective advertising merchant or advertised product or service.

17. A method according to claim 16 further comprising:

selecting one or more subsequent advertisements at the operator, the one or more subsequent advertisements being selected at least partially based upon the feedback; and

pushing the one or more selected advertisements from the operator to the mobile terminal.

18. A method according to claim 15 further comprising:

receiving one or more preferences at the operator from the mobile terminal, the one or more preferences including at least one of one or more selected categories of products or services, or one or more selected merchants, and

wherein pushing one or more of the received advertisements comprises pushing one or more of the received advertisements to the mobile terminal in accordance with one or more of the received preferences.

19. A method according to claim 15 further comprising:

receiving, at the operator, content at least one of from the mobile terminal or intended for the mobile terminal, the content being received as the content is transmitted across the resource of the operator, and including at least one of one or more textual portions, graphical portions or audio portions consumable by at least one of display resources or speaker resources of the mobile terminal;

data mining the content and building a database at the operator, the database including, from the received content, at least one of one or more textual terms or phrases, or one or more patterns from at least one of the graphical or audio portions, wherein the database is reflective of perceived interests of the user; and

wherein pushing one or more of the received advertisements comprises pushing one or more of the received advertisements to the mobile terminal based upon the perceived interests of the user.

20. A method according to claim 15, wherein pushing one or more advertisements comprises pushing a plurality of advertisements from the operator to a plurality of mobile terminals, and wherein the method further comprises:

generating, at the operator, statistics regarding at least one of the pushed advertisements or the mobile terminals at least one of receiving or consuming the advertisements; and

pushing at least one of one or more further advertisements, offers or discounts from the operator to one or more select terminals based upon the statistics.

21. A computer program product comprising at least one computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising:

a first executable portion for attempting, at a mobile terminal, to access a resource of an operator;

a second executable portion for receiving one or more advertisements at the mobile terminal from the operator in response to attempting to access the resource, the one or more advertisements being directed to one or more advertised products or services, and having been received at the operator from one or more advertising merchants; and

a third executable portion for directing one or more resources of the mobile terminal to at least partially consume the one or more received advertisements at the mobile terminal, the one or more advertisements being at least partially consumed such that the user of the mobile terminal receives a discount in a cost associated with the mobile terminal accessing the resource of the operator in response thereto.

22. A computer program product according to claim 21 further comprising:

a fourth executable portion for sending, from the mobile terminal, feedback in response to consumption of the advertisement, the feedback including an indication of whether the user did or did not favor at least one of the advertisement, the respective advertising merchant or advertised product or service.

23. A computer program product according to claim 22 further comprising:

a fifth executable portion for receiving one or more selected advertisements at the mobile terminal from the operator, the one or more selected advertisements having been selected at the operator at least partially based upon the feedback.

24. A computer program product according to claim 21 further comprising:

a fourth executable portion for sending one or more preferences from the mobile terminal to the operator, the one or more preferences including at least one of one or more selected categories of products or services, or one or more selected merchants, and

wherein the second executable portion is configured for receiving one or more advertisements at the mobile terminal in accordance with one or more of the preferences.

25. A computer program product comprising at least one computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising:

a first executable portion for receiving one or more advertisements at an operator of a resource, the one or more advertisements being directed to one or more advertised products or services, and being received from one or more advertising merchants;

a second executable portion for receiving an indication of a mobile terminal attempting to access the resource of the operator;

a third executable portion for pushing one or more of the received advertisements from the operator to the mobile terminal in response to receiving the indication, the one or more advertisements being pushed to the mobile terminal for consumption thereat; and

a fourth executable portion for providing a user of the mobile terminal with a discount in a cost associated with the mobile terminal accessing the resource of the operator, the discount being provided in response to at least partial consumption of the one or more advertisements at the mobile terminal.

26. A computer program product according to claim 25 further comprising:

a fifth executable portion for receiving, at the operator, feedback in response to consumption of the advertisement, the feedback including an indication of whether the user did or did not favor at least one of the advertisement, the respective advertising merchant or advertised product or service.

27. A computer program product according to claim 26 further comprising:

a sixth executable portion for selecting one or more subsequent advertisements at the operator, the one or more subsequent advertisements being selected at least partially based upon the feedback; and

a seventh executable portion for pushing the one or more selected advertisements from the operator to the mobile terminal.

28. A computer program product according to claim 25 further comprising:

a fifth executable portion for receiving one or more preferences at the operator from the mobile terminal, the one or more preferences including at least one of one or more selected categories of products or services, or one or more selected merchants, and

wherein the third executable portion is configured for pushing one or more of the received advertisements to the mobile terminal in accordance with one or more of the received preferences.

29. A computer program product according to claim 25 further comprising:

a fifth executable portion for receiving, at the operator, content at least one of from the mobile terminal or intended for the mobile terminal, the content being received as the content is transmitted across the resource of the operator, and including at least one of one or more textual portions, graphical portions or audio portions consumable by at least one of display resources or speaker resources of the mobile terminal; and

a sixth executable portion for data mining the content and building a database at the operator, the database including, from the received content, at least one of one or more textual terms or phrases, or one or more patterns from at least one of the graphical or audio portions, wherein the database is reflective of perceived interests of the user; and

wherein the third executable portion is configured for pushing one or more of the received advertisements to the mobile terminal based upon the perceived interests of the user.

30. A computer program product according to claim 25, wherein the third executable portion is configured for pushing a plurality of advertisements from the operator to a plurality of mobile terminals, and wherein the computer program product further comprises:

a fifth executable portion for generating, at the operator, statistics regarding at least one of the pushed advertisements or the mobile terminals at least one of receiving or consuming the advertisements; and

a sixth executable portion for pushing at least one of one or more further advertisements, offers or discounts from the operator to one or more select terminals based upon the statistics.