METHOD OF PROVIDING ADVERTISING TO MOBILE UNITS

• US 20080119206A1
• Filed: 11/15/2007
• Published: 05/22/2008
• Est. Priority Date: 11/17/2006
• Status: Active Grant

• Current Assignee: Eran Brezner, Yoram Shalmon
• Original Assignee: Eran Brezner, Yoram Shalmon
• Inventors: Brezner, Eran, SHALMON, Yoram
• Granted Patent: US 8,046,001 B2
• Time in Patent Office: Days
• US Class Current: 455/456.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 8/10 between location register and external networks

Abstract

A method of delivering advertising to a mobile unit via at least one wireless network, in association with a Location Based Service (LBS) is provided A LBS request is received. Location information associated with the mobile unit is requested. First location information is received. Location Based Advertising (LBA) is provided to the mobile unit based on the first location information while waiting for second location information. The second location information is received. Accuracy and results of the first and second location information is compared to determine which of the first and second location information provides a most probable location of the mobile unit. The LBS is provided to the mobile unit based on which of the first and second location information provides the most probable location of the mobile unit.

Claims

1. A method of delivering advertising to a mobile unit via at least one wireless network, in association with a location based service (LBS), the method comprising:

receiving a LBS request;

requesting location information associated with the mobile unit;

receiving first location information;

providing location based advertising to the mobile unit based on said first location information while waiting for second location information,

receiving said second location information;

comparing accuracy of said first and second location information to determine which of said first and second location information provides a most probable location of the mobile unit; and

providing the LBS to the mobile unit based on which of said first and second location information provides said most probable location of the mobile unit.

2. The method of claim 1, wherein said first location information comprises low-accuracy, fast response location information and said second location information comprises high-accuracy, slow response location information.

3. The method of claim 1, wherein said LBS request may be for any of a plurality of location based services offered by a location service provider, said plurality of services comprising at least one of requesting location of points of interest requesting location of services, requesting location based information, and requesting location of individuals.

4. The method of claim 1, wherein said location information associated with the mobile unit is generated by a plurality of location finding equipment, said location information comprising location coordinates and a measure of accuracy of said location coordinates.

5. The method of claim 4, wherein said measure of accuracy of said location coordinates comprises an accuracy radius.

6. The method of claim 4, wherein lower-accuracy location information is generated using Cell/Sector ID technology and higher-accuracy location information is generated using at least one of A-GPS technology and a OPS unit embedded in the mobile unit.

7. The method of claim 1, wherein said location based advertising comprises at least one of messages, offers, and surveys.

8. The method of claim 1, wherein said accuracy is dependent on location finding equipment used for a determination of said first and second location information, the determination of said first and second location information being independent of each other.

9. The method of claim 1, wherein said providing the location based advertising to the mobile unit occurs via at least one of a voice communication and a data communication.

10. The method of claim 1, further comprising determining a location of the mobile unit using results from a plurality of location finding equipment (LFE) with said plurality of LFE having different levels of accuracy and response times, wherein first available location information is used to provide the LBA to the mobile unit while waiting for additional LFE results.

11. The method of claim 1, wherein said providing the LBS to the mobile unit occurs in response to determining which of said first and second location information provides said most probable location of said mobile unit.

12. The method of claim 1, wherein said providing the location based advertising to the mobile unit stops when said providing the LBS to the mobile unit is about to commence.

13. The method of claim 1, further comprising determining accuracy of said most probable location of the mobile unit, and said providing the LBS to the mobile unit occurs if the accuracy of said most probable location exceeds a threshold accuracy.

14. The method of claim 1, wherein said first and second location information comprises a location of the mobile unit.

15. The method of claim 14, wherein said first and second location information further comprises at least one of an accuracy radius and a velocity of the mobile unit, and further comprising determining said accuracy of each of said first and said location information based on at least one of said location of the mobile unit, said accuracy radius, said velocity of the mobile unit, and a time delay between measurement of location information and calculation of accuracy, for each of said first and second location information.