Processing of Trade Show Information

• US 20080120150A1
• Filed: 05/02/2005
• Published: 05/22/2008
• Est. Priority Date: 05/03/2004
• Status: Abandoned Application

• Current Assignee: Mac Ventures Group Incorporated
• Original Assignee: Mac Ventures Group Incorporated
• Inventors: Gulley, Kevin, Valentine, Christopher, McSheffrey, Brendan T.
• Application Number:
  US11/568,686
• Publication Number:
  US 20080120150A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

A system determines a level of interest of items at a trade shown (e.g., a trade show exhibit or presentation) based on data about the identity of the items presented at the trade show (e.g., a trade show exhibit or presentation) and information indicating items in which attendees have expressed some interest during the show (e.g., information indicating a person has visited a trade show booth or requested information from a vendor manning a booth).

Claims

1. A computer-implemented method for processing data, comprising:

receiving exhibit data indicating the identity of one or more selected trade show exhibits among a plurality of a trade show exhibits;

receiving information indicating trade show exhibits visited by one or more selected trade show attendees among a plurality of trade show attendees during a trade show;

correlating the exhibit data according to a predetermined set of exhibit categories; and

determining a level of interest of one or more selected trade show attendees among the plurality of trade show attendees in selected one or more elements of the set of categories based on the received trade show attendee data.

2. The method of claim 1, further comprising:

receiving attendee identity data indicating the identity of one or more selected trade show attendees among the plurality of a trade show attendees; and

correlating the attendee identity data according to one or more selected attendee categories among a predetermined set of attendee categories.

3. The method of claim 2, wherein determining a level of interest comprises:

determining a level of interest in one or more selected exhibit categories among the set of exhibit categories based on the correlated attendee data.

4. The method of claim 1, further comprising:

receiving seminar information indicating seminars attended by one or more selected trade show attendees among the plurality of trade show attendees during a trade show; and

correlating the seminar information according to one or more selected seminar categories among the predetermined set of seminar categories.

5. The method of claim 4, further comprising:

determining a level of interest in one or more selected seminar categories among the set of seminar categories based on the received seminar information indicating seminars attended by one or more selected trade show attendees among the plurality of trade show attendees.

6. A computer-implemented method for processing trade show data comprising:

receiving item data indicating the identity of one or more selected trade show items among a plurality of a trade show items;

receiving attendee data indicating items of interest by one or more selected trade show attendees among a plurality of trade show attendees;

correlating the item data according to a predetermined set of exhibit categories; and

determining a level of interest of one or more selected trade show attendees among the plurality of trade show attendees in selected one or more elements of the set of categories based on the received trade show attendee data.

7. A method of claim 6 wherein the item data and the attendee data comprise data from multiple trade shows.

8. The method of claim 7 further comprising:

receiving attendee identity data indicating the identity of one or more selected trade show attendees among the plurality of a trade show attendees; and

correlating the attendee identity data according to one or more selected attendee categories among a predetermined set of attendee categories.

9. The method of claim 8, wherein determining a level of interest comprises:

determining a level of interest in one or more selected exhibit categories among the set of exhibit categories based on the correlated attendee data.

10. A computer program product for processing trade show data, the computer program product containing instructions stored on a computer-readable that when executed by a processor cause the processor to:

receive exhibit data indicating the identity of one or more selected trade show exhibits among a plurality of a trade show exhibits;

receive information indicating trade show exhibits visited by one or more selected trade show attendees among a plurality of trade show attendees during a trade show;

correlate the exhibit data according to a predetermined set of exhibit categories; and

determine a level of interest of one or more selected trade show attendees among the plurality of trade show attendees in selected one or more elements of the set of categories based on the received trade show attendee data.

11. The computer product of claim 10 further comprising instruction that, when executed, cause the processor to:

receive attendee identity data indicating the identity of one or more selected trade show attendees among the plurality of a trade show attendees; and

correlate the attendee identity data according to one or more selected attendee categories among a predetermined set of attendee categories.

12. The computer product of claim 11 further comprising instruction that, when executed, cause the processor to:

determine a level of interest in one or more selected exhibit categories among the set of exhibit categories based on the correlated attendee data.

13. The computer product of claim 10 further comprising instruction that, when executed, cause the processor to:

receive seminar information indicating seminars attended by one or more selected trade show attendees among the plurality of trade show attendees during a trade show; and

correlate the seminar information according to one or more selected seminar categories among the predetermined set of seminar categories.

14. The computer product of claim 13 further comprising instruction that, when executed, cause the processor to:

determine a level of interest in one or more selected seminar categories among the set of seminar categories based on the received seminar information indicating seminars attended by one or more selected trade show attendees among the plurality of trade show attendees.