SYSTEM AND METHOD FOR ADVERTISEMENT GENERATION

• US 20080120154A1
• Filed: 05/14/2007
• Published: 05/22/2008
• Est. Priority Date: 05/12/2006
• Status: Abandoned Application

• Current Assignee: Monster Worldwide Incorporated (Randstad NV)
• Original Assignee: Monster Worldwide Incorporated (Randstad NV)
• Inventors: DELLOVO, DANIELLE F.
• Application Number:
  US11/748,448
• Publication Number:
  US 20080120154A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 10/0639 Performance analysis of employees; Performance analysis of enterprise or organisation operations
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The application discloses apparatuses, systems and methods for providing the generation, serving and distribution of advertisements. Specifically, the disclosed system is particularly suited for the efficient generation and distribution of ads representing narrow offers that are typically advertised using classified ads. Various implementations described herein, discuss generating an advertisement from an advertisement sponsor'"'"'s base data entry. The base data entry is processed in order to extract terms used to populate the advertisements. The terms may be selected by a user interacting with an advertisement generation interface module or the terms may be extracted by a system-driven extraction process. The extracted data is used to populate an advertisement template generated by the system based on content and format constraints associated with an advertisement request. The system receives the advertisement request from a content provider who wants to incorporate a system generated advertisement along with their distributed content.

Claims

1. A processor-implemented method for generating online advertisements comprising:

receiving an advertisement generation request;

retrieving a base data entry based on parameters included in the advertisement generation request;

retrieving an advertisement template;

accessing advertisement generation rules;

applying the advertisement generation rules in parsing the base date entry and extracting insertion elements; and

populating the advertisement templates with extracted insertion terms.

2. The method of claim 1, wherein the advertisement generation request includes a content context and advertisement specification parameters.

3. The method claim 2, wherein the base data entry is selected for distribution based on the content context and advertisement specification parameters.

4. The method of claim 3, wherein the advertisement template is selected to conform to the advertisement specification parameters.

5. The method of claim 1, wherein the advertisement generation rule set is established by an advertisement sponsor.

6. The method of claim 1, wherein the advertisements rule set is established as system default generation rules.

7. The method of claim 4, wherein the advertisement template includes user designated advertisement elements that are extracted from the base data entry.

8. The method of claim 7, wherein the advertisement template incorporates an text advertisement element.

9. The method of claim 7, wherein the advertisement template incorporates an image advertisement element.

10. The method of claim 1, wherein the advertisement template incorporates an image display element.

11. The method of claim 7, further comprising:

incorporating a user interaction element into the advertisement.

12. The method of claim 11, wherein the user interaction element spawns a landing page providing additional sponsor or opportunity information.

13. The method of claim 11, wherein the user interaction element transmits an advertisement interaction indicator after the advertisement has been distributed.

14. The method of claim 1, further comprising:

maintaining an advertisement performance tracking record.

15. The method of claim 1, further comprising:

receiving an advertisement interaction indicator retrieving a landing page template;

applying landing page generation rules for populating the landing page template; and

distributing the populated landing page.

16. The method of claim 15, further comprising:

maintaining a landing page performance tracking record.

17. The method of claim 15, further comprising:

incorporating a user interaction element into the landing page.

18. A processor-implemented method for advertisement management comprising:

storing a structured listing in a database;

retrieving an advertisement template corresponding to the structured listing;

parsing the structured listing to extract key terms;

populating the advertisement template based on the extracted key terms to generate an advertisement;

incorporating an interaction tracking element into the advertisement; and

distributing the advertisement to a content provider for incorporation into displayed content.

19. The method of claim 18, further comprising:

generating a corresponding advertisement landing page based on extracted key terms from the parsed structured listing if an interaction indicator is received from a distributed advertisement; and

distributing the landing page upon receipt of a user interaction indicator.

20. The method of claim 18, further comprising:

maintaining a sponsor management dashboard displaying advertisement generation data associated with a sponsor'"'"'s advertisements.

21. A system for generating online advertisements comprising:

a memory;

a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the instructions issue signals to;

receive an advertisement generation request;

retrieve a base data entry based on parameters included in the advertisement generation request;

retrieve an advertisement template;

access advertisement generation rules;

apply the advertisement generation rules in parsing the base date entry and extracting insertion elements; and

populate the advertisement templates with extracted insertion terms.

22. The system of claim 21, wherein the advertisement generation request includes a content context and advertisement specification parameters.

23. The system claim 22, wherein the base data entry is selected for distribution based on the content context and advertisement specification parameters.

24. The system of claim 23, wherein the advertisement template is selected to conform to the advertisement specification parameters.

25. The system of claim 21, wherein the advertisement generation rule set is established by an advertisement sponsor.

26. The system of claim 21, wherein the advertisements rule set is established as system default generation rules.

27. The system of claim 24, wherein the advertisement template includes user designated advertisement elements that are extracted from the base data entry.

28. The system of claim 27, wherein the advertisement template incorporates a text advertisement element.

29. The system of claim 27, wherein the advertisement template incorporates an image advertisement element.

30. The system of claim 21, wherein the advertisement template incorporates an image display element.

31. The system of claim 27, further comprising instructions configured for:

incorporating a user interaction element into the advertisement.

32. The system of claim 31, wherein the user interaction element spawns a landing page providing additional sponsor or opportunity information.

33. The system of claim 31, wherein the user interaction element transmits an advertisement interaction indicator after the advertisement has been distributed.

34. The system of claim 21, further comprising instructions configured to:

maintain an advertisement performance tracking record.

35. The system of claim 21, further comprising instructions configured to:

receive an advertisement interaction indicator

retrieve a landing page template;

apply landing page generation rules for populating the landing page template; and

distribute the populated landing page.

36. The system of claim 35, further comprising instructions configured to:

maintain a landing page performance tracking record.

37. The system of claim 35, further comprising:

incorporate a user interaction element into the landing page.

38. A system for advertisement management comprising:

a memory;

a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the instructions issue signals to;

store a structured listing in a database;

retrieve an advertisement template corresponding to the structured listing;

parse the structured listing to extract key terms;

populate the advertisement template based on the extracted key terms to generate an advertisement;

incorporate an interaction tracking element into the advertisement; and

distribute the advertisement to a content provider for incorporation into displayed content.

39. The system of claim 38, further comprising instructions configured to:

generate a corresponding advertisement landing page based on extracted key terms from the parsed structured listing if an interaction indicator is received from a distributed advertisement; and

distribute the landing page upon receipt of a user interaction indicator.

40. The system of claim 38, further comprising instructions configured to:

maintain a sponsor management dashboard displaying advertisement generation data associated with a sponsor'"'"'s advertisements.