SYSTEM AND METHOD FOR ADVERTISEMENT GENERATION
First Claim
1. A processor-implemented method for generating online advertisements comprising:
- receiving an advertisement generation request;
retrieving a base data entry based on parameters included in the advertisement generation request;
retrieving an advertisement template;
accessing advertisement generation rules;
applying the advertisement generation rules in parsing the base date entry and extracting insertion elements; and
populating the advertisement templates with extracted insertion terms.
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Abstract
The application discloses apparatuses, systems and methods for providing the generation, serving and distribution of advertisements. Specifically, the disclosed system is particularly suited for the efficient generation and distribution of ads representing narrow offers that are typically advertised using classified ads. Various implementations described herein, discuss generating an advertisement from an advertisement sponsor'"'"'s base data entry. The base data entry is processed in order to extract terms used to populate the advertisements. The terms may be selected by a user interacting with an advertisement generation interface module or the terms may be extracted by a system-driven extraction process. The extracted data is used to populate an advertisement template generated by the system based on content and format constraints associated with an advertisement request. The system receives the advertisement request from a content provider who wants to incorporate a system generated advertisement along with their distributed content.
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Citations
40 Claims
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1. A processor-implemented method for generating online advertisements comprising:
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receiving an advertisement generation request; retrieving a base data entry based on parameters included in the advertisement generation request; retrieving an advertisement template; accessing advertisement generation rules; applying the advertisement generation rules in parsing the base date entry and extracting insertion elements; and populating the advertisement templates with extracted insertion terms. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A processor-implemented method for advertisement management comprising:
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storing a structured listing in a database; retrieving an advertisement template corresponding to the structured listing; parsing the structured listing to extract key terms; populating the advertisement template based on the extracted key terms to generate an advertisement; incorporating an interaction tracking element into the advertisement; and distributing the advertisement to a content provider for incorporation into displayed content. - View Dependent Claims (19, 20)
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21. A system for generating online advertisements comprising:
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a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the instructions issue signals to; receive an advertisement generation request; retrieve a base data entry based on parameters included in the advertisement generation request; retrieve an advertisement template; access advertisement generation rules; apply the advertisement generation rules in parsing the base date entry and extracting insertion elements; and populate the advertisement templates with extracted insertion terms. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
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38. A system for advertisement management comprising:
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a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the instructions issue signals to; store a structured listing in a database; retrieve an advertisement template corresponding to the structured listing; parse the structured listing to extract key terms; populate the advertisement template based on the extracted key terms to generate an advertisement; incorporate an interaction tracking element into the advertisement; and distribute the advertisement to a content provider for incorporation into displayed content. - View Dependent Claims (39, 40)
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Specification