Large-Scale Aggregating and Reporting of Ad Data

• US 20080120165A1
• Filed: 11/20/2006
• Published: 05/22/2008
• Est. Priority Date: 11/20/2006
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Yan, Weipeng
• Application Number:
  US11/561,869
• Publication Number:
  US 20080120165A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

Statistical data relating to one or more parameters associated with an advertisement may be gathered. The statistical data may be filtered to a Universal Resource Locator (URL) or domain level. The statistical data may be aggregated and evaluated, including applying a filter to the statistical data. The filtered data may be delivered to an advertiser. The advertiser may receive the filtered data in a report and modify their advertising campaign in accordance with the report.

Claims

1. A computer-implemented method comprising:

gathering statistical data relating to one or more parameters associated with an advertisement, including filtering the statistical data to a Universal Resource Locator (URL) or domain level; and

delivering the statistical data to an advertiser.

2. The method of claim 1, wherein the one or more parameters comprise at least one of click-throughs, impressions, or conversions.

3. The method of claim 1, wherein gathering statistical data further comprises filtering the statistical data to remove spam.

4. The method of claim 1, wherein gathering statistical data further comprises enriching the statistical data with reference information associated with the advertisement.

5. A computer-readable medium having stored thereon instructions, which, when executed by a processor, causes the processor to perform the operations of:

gathering statistical data relating to one or more parameters associated with an advertisement, including filtering the statistical data to a Universal Resource Locator (URL) or domain level; and

delivering the statistical data to an advertiser.

6. A system, comprising:

one or more processors; and

one or more sets of instructions which, when executed by the one or more processors, causes the one or more processors to perform the operations of;

gathering statistical data relating to one or more parameters associated with an advertisement, including filtering the statistical data to a Universal Resource Locator (URL) or domain level; and

delivering the statistical data to an advertiser.

7. A system, comprising:

means for gathering statistical data relating to one or more parameters associated with an advertisement, including means for filtering the statistical data to a Universal Resource Locator (URL) or domain level; and

means for delivering the statistical data to an advertiser.

8. A computer-implemented method, comprising:

aggregating statistical data relating to one or more parameters associated with an advertisement;

evaluating the statistical data, including applying a filter to the statistical data; and

delivering the filtered statistical data to an advertiser.

9. The method of claim 8, wherein the one or more parameters comprise at least one of click-throughs, impressions, or conversions.

10. The method of claim 8, wherein aggregating statistical data comprises continuously aggregating statistical data relating to one or more parameters associated with an advertisement.

11. The method of claim 8, wherein evaluating the statistical data comprises periodically evaluating the statistical data.

12. The method of claim 8, wherein periodically evaluating the statistical data comprises periodically evaluating the statistical data at a frequency that is greater than a frequency associated with the aggregating.

13. The method of claim 8, wherein applying the filter comprises applying one or more thresholds to the statistical data.

14. The method of claim 13, wherein the one or more thresholds comprise at least one of a number of click-throughs, a number of impressions, or a number of conversions.

15. The method of claim 8, wherein aggregating the statistical data comprises aggregating a sample subset of a raw statistical data.

16. The method of claim 8, wherein aggregating the statistical data comprises filtering the statistical data to a URL or domain level.

17. The method of claim 8, wherein aggregating the statistical data comprises retrieving and appending information associated with the advertisement to the filtered statistical data.

18. A computer-readable medium having stored thereon instructions, which, when executed by a processor, causes the processor to perform the operations of:

aggregating statistical data relating to one or more parameters associated with an advertisement;

evaluating the statistical data, including applying a filter to the statistical data; and

delivering the filtered statistical data to an advertiser.

19. A system, comprising:

one or more processors; and

one or more sets of instructions which, when executed by the one or more processors, causes the one or more processors to perform the operations of;

aggregating statistical data relating to one or more parameters associated with an advertisement;

evaluating the statistical data, including applying a filter to the statistical data; and

delivering the filtered statistical data to an advertiser.

20. A system, comprising:

means for aggregating statistical data relating to one or more parameters associated with an advertisement;

means for evaluating the statistical data, including means for applying a filter to the statistical data; and

means for delivering the filtered statistical data to an advertiser.

21. A computer-implemented method, comprising:

receiving a report comprising statistical data associated with an advertisement placement in an advertising campaign, the statistical data filtered to a URL or domain level; and

modifying the advertising campaign in accordance with the report.

22. The method of claim 21, further comprising, before receiving the report, requesting the report.

23. The method of claim 21, wherein modifying the advertising campaign comprises canceling advertisement placements to one or more URLs or domains.

24. The method of claim 21, further comprising providing one or more inputs, the one or more inputs comprising thresholds applied to the statistical data.

25. The method of claim 21, further comprising providing a URL or domain preference with respect to the statistical data.

26. A computer-readable medium having stored thereon instructions, which, when executed by a processor, causes the processor to perform the operations of:

receiving a report comprising statistical data associated with an advertisement placement in an advertising campaign, the statistical data filtered to a URL or domain level; and

modifying the advertising campaign in accordance with the report.

27. A system, comprising:

one or more processors; and

one or more sets of instructions which, when executed by the one or more processors, causes the one or more processors to perform the operations of;

receiving a report comprising statistical data associated with an advertisement placement in an advertising campaign, the statistical data filtered to a URL or domain level; and

modifying the advertising campaign in accordance with the report.

28. A system, comprising:

means for receiving a report comprising statistical data associated with an advertisement placement in an advertising campaign, the statistical data filtered to a URL or domain level; and

means for modifying the advertising campaign in accordance with the report.