Method and System of Advertising in a Mobile Communication System

• US 20080120173A1
• Filed: 04/13/2005
• Published: 05/22/2008
• Est. Priority Date: 04/13/2004
• Status: Abandoned Application

• Current Assignee: Gigafone, Co.
• Original Assignee: Gigafone, Co.
• Inventors: Papulov, Michael V.
• Application Number:
  US10/592,656
• Publication Number:
  US 20080120173A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 2242/15 Information service where the information is dependent on the location of the subscriber
• CPC Class Codes: H04M 3/02 Calling substations, e.g. by ringing selective calling H04Q
• CPC Class Codes: H04M 3/42348 Location-based services which utilize the location information of a target
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04Q 2213/13098 Mobile subscriber
• CPC Class Codes: H04Q 2213/13376 Information service, downloading of information, 0800/0900 services
• CPC Class Codes: H04Q 3/0029 Provisions for intelligent networking

Abstract

A method for advertising in a mobile communication system may include generating a request for advertisement information, transmitting the request for advertisement information to advertisement device, wherein the advertisement device stores a plurality of advertisement information, receiving requested advertisement information from the advertisement device, storing the requested advertisement information in a storage device and presenting selected advertisement information along with notification information indicating an incoming request for connection to a user of a mobile communication device when a request for connection is received by the mobile communication device. The presented selected advertisement information may be stored and statistic information relates to the selected advertisement information may be generated and sent to the advertisement device. The statistic information may be utilized to offset the cost of using the mobile communication system for the user or to track use of the system. The advertisement information may be requested, provides, received and stored during a stated by mode of the mobile communication device. The advertisement information may be request, provided received and stored during a non-peak time on a provider network used by the mobile communication device.

Claims

1. A system for advertising in a mobile communication system comprises:

an advertisement device adapted to store a plurality of advertisement information and to provide requested advertisement information;

a source mobile communication device; and

a provider network adapted to provide communication between the advertisement device and the source mobile communication device, wherein the source mobile communication device further comprises;

a requesting device adapted to generate a request for advertisement information;

a transmission device adapted to send at least the request for advertisement information to the advertisement device;

a receiving device adapted to receive at least the requested advertisement information provided by the advertisement device;

a storage device adapted to store at least the requested advertisement information;

an interface device adapted to transmit and present selected advertisement information from the requested advertisement information stored in the storage device to a user of a destination mobile communication device when a request for connection to the destination communication device is transmitted by the source mobile communication device; and

a notification device adapted to record the selected advertisement information presented to the user by the interface device.

12. The system of claim 1, wherein the notification device provides statistic information related to the selected advertisement information presented by the interface device.

13. The system of claim 12, wherein the statistic information includes information related to a number of times the selected advertisement information is presented and a period of time that the selected advertisement information is presented.

14. The system of claim 13, wherein the statistic information includes a phone flag indicating that the user called a telephone number included in the selected advertisement information using the source mobile communication device.

15. The system of claim 14, wherein the statistic information includes a flag indicating that the user accessed a hyperlink identified in the selected advertisement information using the source mobile communication device.

16. The system of claim 15, wherein the statistic information is transmitted via the transmission device to the advertisement device.

17. The system of claim 16, wherein the advertisement device utilizes the statistic information to offset a cost of utilizing the mobile communication system to the user.

18. The system of claim 17, wherein the advertisement device utilizes the statistic information to track usage of the system.

19. The system of claim 18, wherein the requesting device generates the request for advertisement information periodically based on a request time, such that new requested advertisement information is provided by the advertisement device and stored in the storage device periodically.

2-11. -11. (canceled)

20. A method of advertising in a mobile communication system comprises:

generating a request for advertisement information at a source mobile communication device;

transmitting at least the request for advertisement information to an advertisement device;

providing requested advertisement information from the advertisement device;

receiving at least the requested advertisement information provided by the advertisement device;

˜

storing at least the requested advertisement information;

transmitting and presenting selected advertisement information from the stored requested advertisement information to a user of a destination mobile communication device when a request for connection to the destination communication device is transmitted; and

recording the selected advertisement information presented to the user.

31. The method of claim 20, wherein the recording step further comprises providing statistic information related to the selected advertisement information presented to the user in the presenting step.

32. The method of claim 31, wherein the statistic information includes information related to a number of times, the selected advertisement information is presented and a period of time that the selected advertisement information is presented.

33. The method of claim 32, wherein the statistic information includes a phone flag indicating that the user called a telephone number included in the selected advertisement information using the source mobile communication device.

34. The method of claim 33, wherein the statistic information includes a flag indicating that the user accessed a hyperlink identified in the selected advertisement information using the source mobile communication device.

35. The method of claim 34, further comprising:

transmitting the statistic information to the advertisement device.

21-30. -30. (canceled)

36. The method of step 35, further comprising:

offsetting a cost of using the source mobile communication device to the user of the source mobile communication device based on the statistics information.

37. The method of claim 36, further comprising tracking usage of the system utilizing the statistic information.

38. The method of claim 37, wherein the step of generating the request is performed periodically based on a request time, such that new requested advertisement information is provided by the advertisement device and stored in the storage device periodically.

39. A system for advertising in a mobile communication system including a plurality of mobile communication devices, comprising:

an advertisement server for storing advertisement information including a plurality of advertisement units and for transmitting to the plurality of mobile communication devices the advertisement information including the plurality of advertisement units; and

a provider network for providing communication between the advertisement server and the plurality of mobile communication devices, wherein each of the plurality of mobile communication devices includes a memory for storing the advertisement information including the plurality of advertisement units, and the advertisement server is configured to control the selection of one of the plurality of advertisement units for presentation to users of the plurality of mobile communication devices based on a predetermined location of the users.

40. The system of claim 39, wherein the advertisement server is further configured to control the selection based on a time of day.