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Automatically associating relevant advertising with video content

  • US 20080120646A1
  • Filed: 11/20/2006
  • Published: 05/22/2008
  • Est. Priority Date: 11/20/2006
  • Status: Abandoned Application
First Claim
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1. A method for associating advertisements with a video segment, the method comprising the steps of:

  • for a training content set including a plurality of video segments in which a first set of advertisements has previously been placed;

    categorizing each of the first set of advertisements into advertisement categories based on characteristics of the advertisements;

    extracting values of a feature set from each segment of the training content set;

    training a classifier to associate the feature set values extracted from each segment of the training content set with advertisement categories in which advertisements placed in each segment were categorized;

    extracting new values of the feature set from a new video segment;

    using the trained classifier to select advertisement categories from the plurality of advertisement categories, based on the new values of the feature set; and

    placing advertisements categorized in the selected advertisement categories into the new video segment.

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