Method and system for targeted marketing to a portable media player device owner

• US 20080120656A1
• Filed: 11/22/2006
• Published: 05/22/2008
• Est. Priority Date: 11/22/2006
• Status: Active Grant

• Current Assignee: DIRECTV, LLC (AT&T, Inc.)
• Original Assignee: The DIRECTV Group, Inc. (AT&T, Inc.)
• Inventors: Jupin, Brian D.
• Granted Patent: US 7,747,703 B2
• Time in Patent Office: Days
• US Class Current: 725/70
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8355 involving usage data, e.g. number of copies or viewings allowed
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method and system includes a central location and a first set top box 28A in communication with the central location having a first interface 32. A second set top box 28B in communication with the central location 100 has a second interface 32. A portable device 36 in communication with the second set top box 28B through the second interface and storing a token therein. Thereafter, the token is communicated through the interface to the first set top box. The first set top box 28A communicates the token to the central location 100 so that targeted marketing may be generated.

Claims

1. A method comprising:

coupling a portable device to a first storage device separate from the portable device at a first time;

storing a file on the portable device from the first storage device;

coupling the portable player to a second storage device at a second time after the first time;

storing a token on the portable device from the second device;

coupling the portable device to the first storage device at a third time after the second time; and

communicating the token to a central location; and

directing advertising to a first user of the first storage device in response to the first token.

2. A method of claim 1 wherein the token identifies the second device.

3. A method of claim 1 wherein directing advertising comprises directing advertising regarding the services associated with the second storage device.

4. A method of claim 1 wherein directing advertising comprises mailing advertising to the first user.

5. A method of claim 1 wherein directing advertising comprises directing advertising from a central location.

6. A method of claim 1 wherein directing advertising comprises directing advertising from a central location through a terrestrial system.

7. A method of claim 1 wherein directing advertising comprises directing advertising from a central location through a satellite system.

8. A method of claim 1 wherein the portable device comprises a portable media player.

9. A method of claim 1 communicating a secure time to the portable device.

10. A method of claim 1 wherein the portable device comprises a computer.

11. A method of claim 1 wherein the storage device comprises a digital video recorder.

12. A method of claim 1 wherein updating a first segment comprises updating a first segment while not updating at least a second segment.

13. A method of claim 1 wherein coupling the portable player at a second time comprises coupling the portable player through an interface.

14. A method as recited in claim 1 wherein the interface comprises a wired interface.

15. A method as recited in claim 14 wherein the wired interface comprises a USB interface.

16. A method as recited in claim 14 wherein the wired interface comprises an Ethernet interface.

17. A method as recited in claim 1 wherein the interface comprises a wireless interface.

18. A system as recited in claim 17 wherein the wireless interface comprises a local area network interface.

19. A system comprising:

a central location;

a first set top box, in communication with the central location, having a first interface;

a second set top box, in communication with the central location, and having a second interface;

a portable in communication with the second set top box through the second interface and storing a token therein, thereafter communicating the token through the interface to the first set top box;

said first set top box communicating the token to the central location.

20. A system as recited in claim 19 wherein said central location directs advertising to said first set top box in response to said token.

21. A system as recited in claim 19 further comprising a storage device associated with the first set top box.

22. A system as recited in claim 21 wherein the first set box comprises a satellite television set top box and wherein the storage device is associated with the satellite television set top box.

23. A system as recited in claim 19 wherein the interface comprises a wired interface.

24. A system as recited in claim 23 wherein the wired interface comprises a USB interface.

25. A system as recited in claim 23 wherein the wired interface comprises an Ethernet interface.

26. A system as recited in claim 19 wherein the interface comprises a wireless interface.

27. A system as recited in claim 26 wherein the wireless interface comprises a local area network interface.

28. A system as recited in claim 19 wherein the first set box comprises a cable television set top box and wherein the storage device is associated with the cable television set top box.