Internet-based advertising and marketing management interactive system

• US 20080126152A1
• Filed: 11/28/2006
• Published: 05/29/2008
• Est. Priority Date: 11/28/2006
• Status: Abandoned Application

• Current Assignee: Ernesto Franco Bailo, Narciso Fernandez Villanueva, Xavier Teixido Castillo
• Original Assignee: Ernesto Franco Bailo, Narciso Fernandez Villanueva, Xavier Teixido Castillo
• Inventors: Villanueva, Narciso Fernandez, Bailo, Ernesto Franco, Castillo, Xavier Teixido
• Application Number:
  US11/604,975
• Publication Number:
  US 20080126152A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An internet-based advertising and marketing management interactive system, comprising a first web site including an interactive visual interface based on a software program, making available on a screen a plurality of adjacent boxes displayed in a prearranged order, including images and/or texts with synthesized information about a brand or service of an advertiser, creating a center of attention to said brand or service, said plurality of adjacent boxes composing as a whole an advertising collage. Each of said boxes linked to an advertiser URL site, prepared to be activated once a click on a selected box is made by a user and means to alter said prearranged order of said boxes of said advertising collage at the time the user returns to said first website having previously exited it by clicking on a box, said means to alter providing a noticeable change in said boxes and a dynamic scenario.

Claims

1. An internet-based advertising and marketing management interactive system stored on a computer readable medium, comprising:

at least a first web site;

an interactive visual interface based on a software program, at said first web site, making available on a screen a plurality of adjacent boxes that are displayed in a prearranged order, each of said boxes including images and/or texts that enclose a synthesized information about or a pointer to a brand or a service of advertisers, creating a center of attention to said brand or service, said plurality of adjacent boxes composing as a whole an advertising collage or multi image-text wall acting as a virtual show case;

a link of each of said boxes to an advertiser URL site, prepared to be activated once a click on a selected box of said plurality of boxes is made by a user, having gain access to said first web side; and

means to alter said prearranged order of said boxes of said virtual show case at least at the time the user returns to said first website having previously exited it by clicking on a box, said means to alter providing a noticeable change in said boxes,

wherein the system concentrates and integrates several information and links to related wide information in a dynamic scenario.

2. The system according to claim 1, wherein said noticeable change is either a change of position of said boxes, an introduction of at least one new box in said plurality of boxes and removal of a previous box, a change of size, color in at least a part of each box, a different perimeter delimitation or a grouping of at least two boxes.

3. The system according to claim 2, wherein said noticeable change is conducted through a random process.

4. The system according to claim 2, wherein said noticeable change is conducted through a directed model where location of a new box is predetermined.

5. The system according to claim 1, wherein said adjacent boxes are differentiated among them.

6. The system according to claim 5, wherein said differentiation among the boxes is obtained by any of the following means:

a color;

a distance among the boxes;

a size;

a perimeter line delimiting any of the boxes

7. The system according to claim 1 wherein the number of clicks on a box of said plurality of adjacent boxes are counted and accumulated under control of a dedicated server or an adserver and in that the advertisers are informed about the number of access to said first website or counted clicks and debited taking into account said number of access to their respective URLs.

8. The system according to claim 1, wherein said images or images and texts of said plurality of boxes are of any kind of format and size, and they are static.

9. The system according to claim 1, wherein said images and/or texts of said plurality of boxes are dynamic in order to provide an interactive link.

10. The system according to claim 8, wherein in a single show case boxes of different types are combined.

11. The system according to claim 1, wherein said boxes show images and/or texts of different firms or origins providing brands or trade names.

12. The system according to claim 1, wherein said boxes show ads of a same firm with a single or different products.

13. The system according to claim 1, wherein said at least first website is linked to a second website of more general or wide content so that said first website can be acceded by a link included in said second website adding to it an advertising value.

14. The system according to claim 1, wherein said at least first website is linked to a second website being a non commercial web site so that said first website can be acceded by a link included in said second website adding to it an advertising value.

15. The system according to claim 1, wherein said interactive interface can constitute by itself a website (or a page available from any site.

16. The system according to claim 1, wherein said adjacent boxes are organized in a grid of rows and columns.

17. The system according to claim 16, wherein said grid includes 8 or less columns and 8 or less rows.

18. The system according to claim 16, wherein said grid include 5 columns and 4 or more rows.

19. The system according to claim 16, wherein it comprises a plurality of grid interfaces related to a first one, displayable as a tree directory.

20. The system according to claim 16, wherein two or more of said adjacent boxes can change to give birth to a single box under the control of the program to show an image of a bigger size static or dynamic, mixed among the rest of the images of said plurality of boxes.

21. The system according to claim 1 wherein said interface is used as a show case of a virtual commerce in which case the boxes are linked to a product page site.

22. The system according to claim 8, wherein the advertising format of the boxes used for a particular advertiser share common features so that they provide a personalized add format for a single advertiser.

23. The system according to claim 1, characterized in that said interface is open:

g) once a user accedes the domain linked to this interface;

h) once a user make a click of another website;

i) automatically under the browser of the website to which it is linked opening a new browser where the interface is displayed.

j) as a pop under;

k) as a previous page while the main site where is linked is displaying

l) as an inter-page within another web site.

24. The system according to claim 1 wherein said interactive interface is also reload automatically under a controlled frequency presenting each time a different grid of images and/or texts.

25. The system according to claim 1, wherein each of said boxes include information about or directly present at least a brand of an advertiser.

26. The system according to claim 1, wherein it is distributed globally through other sites based in any country, providing a facility for advertisers to display their images and/or text messages at their convenience.

27. The system according to claim 9, wherein in a single show case boxes of different types are combined.

28. The system according to claim 9, wherein the advertising format of the boxes used for a particular advertiser share common features so that they provide a personalized add format for a single advertiser.

29. The system according to claim 1, wherein the computer readable medium is at least one of a solid state storage device, a magnetic storage device, and/or an optical storage device.