Surge-Based Online Advertising
First Claim
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1. A system comprising:
- a monitoring system that monitors traffic patterns at a plurality of web logs in substantially real time and provides an analysis of the traffic patterns including an identification of a surge in activity;
a presentation system for displaying the surge in human-readable form; and
an advertisement delivery system for deploying an advertisement in response to the surge.
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Abstract
Surge-based advertising permits deployment of advertisements in response to substantially real-time changes in user activity.
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Citations
20 Claims
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1. A system comprising:
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a monitoring system that monitors traffic patterns at a plurality of web logs in substantially real time and provides an analysis of the traffic patterns including an identification of a surge in activity; a presentation system for displaying the surge in human-readable form; and an advertisement delivery system for deploying an advertisement in response to the surge. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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monitoring traffic patterns and semantic patterns on the web; detecting a surge in web activity in substantially real time based upon the traffic patterns and the semantic patterns; and deploying an advertisement in response to the surge. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer program product comprising computer executable code that when executing on one or more computer devices performs the steps of:
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monitoring traffic patterns and semantic patterns on the web; detecting a surge in web activity in substantially real time based upon the traffic patterns and the semantic patterns; and deploying an advertisement in response to the surge. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification