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Surge-Based Online Advertising

  • US 20080126178A1
  • Filed: 07/26/2007
  • Published: 05/29/2008
  • Est. Priority Date: 09/10/2005
  • Status: Abandoned Application
First Claim
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1. A system comprising:

  • a monitoring system that monitors traffic patterns at a plurality of web logs in substantially real time and provides an analysis of the traffic patterns including an identification of a surge in activity;

    a presentation system for displaying the surge in human-readable form; and

    an advertisement delivery system for deploying an advertisement in response to the surge.

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