AD DELIVERY AND IMPLEMENTATION SYSTEM

• US 20080126193A1
• Filed: 11/27/2006
• Published: 05/29/2008
• Est. Priority Date: 11/27/2006
• Status: Abandoned Application

• Current Assignee: Grocery Shopping Network, Inc.
• Original Assignee: Grocery Shopping Network, Inc.
• Inventors: Robinson, Andrew
• Application Number:
  US11/563,525
• Publication Number:
  US 20080126193A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An ad delivery and implementation system is provided. One method includes attaching a unique identifier to a brand ad. Providing the brand ad to be displayed on a graphic user interface (GUI). Upon selection of the brand ad, reading the unique identifier and identifying the brand ad by reading the unique identifier.

Claims

1. A method of digital advertising:

attaching a unique identifier to a brand ad;

providing the brand ad to be displayed on a graphic user interface (GUI);

upon selection of the brand ad, reading the unique identifier; and

identifying the brand ad by reading the unique identifier.

2. The method of claim 1, further comprising:

reporting the selection of a brand ad to a third party verifier.

3. The method of claim 1, wherein the unique identifier is a script language.

4. The method of claim 1, further comprising placing a product related to the brand ad in a shopping list upon the identification of the brand ad that was selected

5. The method of claim 1, further comprising:

displaying the brand ad with product ads on the GUI, the brand ad having a relationship to at least one of the product ads.

6. The method of claim 5, wherein the relationship between the brand ad and to the at least one of the product ads is at least one of a competitor product purchase, a complementary product purchase, a category purchaser, a recipe ingredient, a demographic purchase and a seasonal timing.

7. The method of claim 5, wherein the product ads displayed are selected based at least in part on the customers past purchase history.

8. A method of providing ad information, the method comprising:

associating product ads to products;

associating brand ads to the product ads, wherein each brand ad has a relationship to at least one of the product ads;

attaching a unique identifier to the brand ads;

displaying select product ads and associated brand ads on a graphic user interface (GUI);

upon selection of a brand ad, reading the unique identifier; and

based on the reading of the unique identifier, placing a product associated with the brand ad in a shopping list.

9. The method of claim 8, further comprising:

based on the reading of the unique identifier, notify a third party verifier of the selection of the brand ad.

10. The method of claim 8, wherein the relationship between the brand ad and product ad is at least one of a competitor product purchase, a complementary product purchase, a category purchaser, a recipe ingredient, a demographic purchase and a seasonal timing.

11. The method of claim 8, wherein displaying select product ads on the GUI further comprises:

selecting product ads based at least in part on a consumers past purchase history.

12. The method of claim 8, further comprising:

cataloging products with an ad server.

13. The method of claim 12, wherein cataloging products further comprises;

separating products into departments;

cataloging products by selves in the departments; and

verify if each product belongs on the shelf.

14. The method of claim 12, wherein the product ads displayed are associated with products selected from a select number of departments determined by the customers past purchase history.

15. An ad delivery system, the system comprising:

an ad server configured to categorize products and associate product ads to the categorized products, the ad server further configured to create relationships between the product ads and brand ads, the ad server further yet configured to attach a unique identifier to each brand ad and read said unique identifier when a brand ad is selected from a graphic user interface (GUI).

16. The ad delivery system of claim 15, wherein the ad server is further in communication with a third party verifier to notify the third party vendor when a unique identifier associated with brand ad is read.

17. The ad delivery system of claim 15, wherein the ad server is further configured to place a product associated with a brand ad in a shopping list when a unique identifier of a brand ad is read.

18. The ad delivery system of claim 15, wherein the ad server is further in communication with a retailer'"'"'s web site to provide the product ads and brand ads to be displayed on the retailer'"'"'s web site.

19. The ad delivery system of claim 18, wherein the ad server is configured to provide only brand ads that have a select relationship to at least one of the product ads provided to be displayed on the retailer'"'"'s web site.

20. The ad delivery system of claim 18, wherein the product ads to be displayed on the retailer'"'"'s web site are selected by the ad server based at least in part on a customer'"'"'s past purchase history.