Methods for advertising in airport and/or seaport security areas

• US 20080126194A1
• Filed: 11/28/2006
• Published: 05/29/2008
• Est. Priority Date: 11/28/2006
• Status: Abandoned Application

• Current Assignee: The Adason Group LLC
• Original Assignee: The Adason Group LLC
• Inventors: Johnson, Allison Thomas, Adams, Kirk Robert
• Application Number:
  US11/606,264
• Publication Number:
  US 20080126194A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

The present invention provides methods for advertising in airport and/or seaport security areas, wherein advertising revenue that is generated by advertising fees that are collected by a security container distributor from an advertiser as a result of a sale of one or more advertisements is shared by the security container distributor with an airport and/or seaport in a revenue sharing arrangement. This method is extremely beneficial financially to the airport and/or seaport, which generally has no financial obligations(s) in connection with either the security container distributor or an advertiser, and yet receives from the security container distributor both: (a) one or more airport security containers that may be used by the airport and/or seaport in an airport and/or seaport security area free of charge; and (b) in a revenue sharing program between the security container distributor and the airport and/or seaport, revenue resulting from the sales of the one or more advertisements.

Claims

1. A method for advertising in a security area located in, or outside of, an airport or seaport wherein a percentage of gross or net revenue generated by, or otherwise resulting from, advertising sales fees that are collected by a security container distributor from an advertiser as a result of a sale of one or more advertisements is shared by the security container distributor with the airport or seaport, comprising:

(a) providing by the security container distributor to the airport or seaport free of charge, or with no substantial investment, one or more security containers, wherein the security containers can contain one or more personal items of a traveler that enters into the security area, wherein the security containers are security bins, security bags or a combination of security bins and security bags, and wherein the security containers have one or more surfaces to which one or more advertisements may be affixed;

(b) collecting by the security container distributor from the advertiser of one or more advertisement sales fees in exchange for one or more opportunities by the advertiser to have one or more advertisements affixed to one or more of the surfaces of the security containers;

(c) affixing the advertisements to the surfaces of the security containers at one or more locations, and in a manner that the advertisements are visible to the public or personnel of the airport or seaport when located in the security area;

(d) placing the security containers in the security area in a manner that the security containers are visible to the public or personnel of the airport or seaport when located in the security area; and

(e) sharing by the security container distributor with the airport or seaport of a percentage of all gross or net revenue generated by, or resulting from, the advertisement sales fees.

2. The method of claim 1 wherein the security containers are security bins.

3. The method of claim 2 wherein the security bins are the security bins that are illustrated in FIG. 1.

4. The method of claim 1 wherein the security containers are security bags.

5. The method of claim 4 wherein the security bags are the security bags that are illustrated in FIG. 4.

6. The method of claim 1 wherein the security containers are security bins and security bags.

7. The method of claim 6 wherein the security bins are the security bins that are illustrated in FIG. 1, and the security bags are the security bags that are illustrated in FIG. 4.

8. The method of claim 1 wherein the security containers are provided by the security container distributor to the airport or seaport free of charge.

9. The method of claim 1 wherein the security containers are provided by the security container distributor to the airport or seaport with no substantial investment.

10. The method of claim 9 wherein the financial investment made by the airport or seaport for the security containers does not exceed about 40% of the total costs associated with all of the security containers that are provided by the security container distributor to the airport or seaport.

11. The method of claim 10 wherein the financial investment made by the airport or seaport for the security containers does not exceed about 30% of the total costs associated with all of the security containers that are provided by the security container distributor to the airport or seaport.

12. The method of claim 11 wherein the financial investment does not exceed about 20% of the total costs associated with all of the security containers that are provided by the security container distributor to the airport or seaport.

13. The method of claim 12 wherein the financial investment does not exceed about 10% of the total costs associated with all of the security containers that are provided by the security container distributor to the airport or seaport.

14. The method of claim 13 wherein the financial investment does not exceed about 5% of the total costs associated with all of the security containers that are provided by the security container distributor to the airport or seaport.

15. The method of claim 1 wherein some or all of the advertisements are replaced with new or different advertisements at least one per month.

16. The method of claim 1 wherein the security container distributor replaces all lost, damaged or stolen security containers on a regular basis.

17. The method of claim 16 wherein the lost, damaged or stolen security containers are replaced once each quarter.

18. The method of claim 16 wherein the lost, damaged or stolen security containers are replaced once each month.

19. The method of claim 2 wherein the security container distributor provides the airport or seaport with from about 250 to about 10,000 security bins at one time.

20. The method of claim 19 wherein the security container distributor provides the airport or seaport with from about 250 to about 5,000 security bins at one time.

21. The method of claim 20 wherein the security container distributor provides the airport or seaport with from about 250 to about 2,000 security bins at one time.

22. The method of claim 4 wherein the security container distributor provides the airport or seaport with from about 1,000 to about 100,000 security bags at one time.

23. The method of claim 19 wherein the security container distributor additionally provides the airport or seaport with from about 1,000 to about 100,000 security bags at one time.

24. The method of claim 22 wherein the security container distributor provides the airport or seaport with from about 10,000 to about 25,000 security bags at one time.

25. The method of claim 1 wherein the security containers include one or more security bins, and wherein one or more of the advertisements that are affixed to the security bins has a consumer impression time ranging from about 30 seconds to about 30 minutes in one day.

26. The method of claim 25 wherein the one or more advertisements has a consumer impression time ranging from about 30 seconds to about 5 minutes in one day.

27. The method of claim 1 wherein the security containers include one or more security bags, and wherein one or more of the advertisements that are affixed to the security bags has a consumer impression time that ranging from about 30 seconds to about 120 minutes in one day.

28. The method of claim 27 wherein the one or more advertisements has a consumer impression time ranging from about 30 seconds to about 60 minutes in one day.

29. The method of claim 25 wherein the security containers also include one or more security bags, and wherein one or more of the advertisements that are affixed to the security bags has a consumer impression time ranging from about 30 seconds to about 120 minutes in one day.

30. The method of claim 1 wherein the number of different advertisements that are present in any one security area at one time range from about 1 to about 4.

31. The method of claim 1 wherein the number of different advertisements that are affixed to any one security container at one time range from about 1 to about 4.

32. The method of claim 1 wherein the security container distributor receives a share of the gross or net revenue in a percentage ranging from about 0% to about 99%, and the airport or seaport receives a share of the gross or net revenue in a percentage ranging from about 1% to about 100%.

33. The method of claim 32 wherein the security container distributor receives a share of the gross or net revenue in a percentage ranging from about 0% to about 75%, and the airport or seaport receives a share of the gross or net revenue in a percentage ranging from about 25% to about 100%.

34. The method of claim 33 wherein the security container distributor receives a share of the gross or net revenue in a percentage ranging from about 0% to about 50%, and the airport or seaport receives a share of the gross or net revenue in a percentage ranging from about 50% to about 100%.

35. The method of claim 34 wherein the security container distributor receives a share of the gross or net revenue in a percentage ranging from about 0% to about 25%, and the airport or seaport receives a share of the gross or net revenue in a percentage ranging from about 75% to about 100%.

36. The method of claim 35 wherein the security container distributor receives a share of the gross or net revenue in a percentage ranging from about 0% to about 10%, and the airport or seaport receives a share of the gross or net revenue in a percentage ranging from about 90% to about 100%.

37. The method of claim 8 wherein the security container distributor receives a share of the gross or net revenue in a percentage ranging from about 0% to about 60%, and the airport or seaport receives a share of the gross or net revenue in a percentage ranging from about 40% to about 100%.

38. The method of claim 32 wherein the airport or seaport receives 100% of gross revenue.

39. The method of claim 32 wherein the airport or seaport receives 100% of net revenue.

40. The method of claim 19 wherein the security container distributor provides the airport or seaport with the security bins free of charge, and wherein the airport or seaport receives a share of gross revenue ranging from about 30% to about 100%.

41. The method of claim 19 wherein the security container distributor provides the airport or seaport with the security bins free of charge, and wherein the airport or seaport receives a share of net revenue ranging from about 30% to about 100%.

42. The method of claim 22 wherein the security container distributor provides the airport or seaport with the security bags free of charge, and wherein the airport or seaport receives a share of gross revenue ranging from about 30% to about 100%.

43. The method of claim 22 wherein the security container distributor provides the airport or seaport with the security bags free of charge, and wherein the airport or seaport receives a share of net revenue ranging from about 30% to about 100%.

44. The method of claim 1 wherein the method additionally comprises the step of the security container distributor procuring one or more advertisers for the airport or seaport that have one or more advertisements that do not conflict with an advertising brand used by the airport or seaport.

45. The method of claim 44 wherein the method additionally comprises the step of the security container distributor reviewing one or more ad copies obtained from the advertisers prior to the ad copies being printed.

46. The method of claim 45 wherein the method additionally comprises the step of the security container distributor providing the ad copies to the airport or seaport for review prior to the ad copies being printed.

47. The method of claim 46 wherein the method additionally comprises the step of the security container distributor obtaining airport or seaport approval of the ad copies.

48. The method of claim 47 wherein the method additionally comprises the step of the security container distributor sending or providing the ad copies to an advertisement printing or production entity for printing or production of one or more advertisements.

49. The method of claim 48 wherein the method additionally comprises the step of the security container distributor overseeing the printing or production of the advertisements to ensure a desired quality, time of completion, or both.

50. The method of claim 49 wherein the method additionally comprises the step of the security container distributor reviewing one or more of the completed advertisements to ensure that the advertisements have a quality that is desired by the advertiser, the security container distributor or the airport or seaport, or a combination thereof.

51. The method of claim 50 wherein the method additionally comprises the step of the security container distributor sending or transporting completed advertisements to the security area, to an advertisement installation site, or to another desired location.

52. The method of claim 50 wherein the method additionally comprises the step of the security container distributor installing, or having installed, completed advertisements into the security containers.

53. The method of claim 52 wherein the method additionally comprises the step of the security container distributor maintaining the security containers in a clean, functional or asthetically pleasing condition, of a combination thereof.

54. The method of claim 53 wherein the method additionally comprises the step of the security container distributor providing a guarantee to the advertiser, or the airport or seaport, or a combination thereof, providing that any problem that may arise in connection with the advertisments or security containers, or both, will be resolved by the security container distributor within a specified period of time after the problem is reported to the security container distributor.

55. The method of claim 54 wherein the specified period of time ranges from about 6 to about 72 hours.

56. The method of claim 55 wherein the specified period of time ranges from about 24 to about 48 hours.

57. The method of claim 56 wherein the method additionally comprises the step of the security container distributor replacing lost, stolen or damaged security containers at no cost to the airport or seaport.

58. The method of claim 57 wherein the security container distributor replaces the lost, stolen or damaged security containers within a period of time ranging from about 1 day to about 1 week after the airport or seaport, or another individual or entity, notifies the security container distributor about such loss or damage.

59. The method of claim 56 wherein the method additionally comprises the step of the security container distributor providing 24 hours per day, 7 days per week, for 365 days per year complete support for the airport or seaport in connection with the complete operation or maintenance, or both, or all advertisements, security containers, or both.

60. A method for advertising in a security area located in, or outside of, an airport or seaport wherein a percentage of gross or net revenue generated by, or otherwise resulting from, advertising sales fees that are collected by a security container distributor from an advertiser as a result of a sale of one or more advertisements is shared by the security container distributor with the airport or seaport, comprising:

(a) providing by the security container distributor to the airport or seaport free of charge one or more security bins, security bags, or a combination thereof, wherein the security bins or security bags can contain one or more personal items of a traveler that enters into the security area, and wherein the security bins or security bags have one or more surfaces to which one or more advertisements may be affixed;

(b) collecting by the security container distributor from the advertiser of one or more advertisement sales fees in exchange for one or more opportunities by the advertiser to have one or more advertisements affixed to one or more of the surfaces of the security bins or security bags;

(c) affixing the advertisements to the surfaces of the security bins or security bags at one or more locations, and in a manner that the advertisements are visible to the public or personnel of the airport or seaport when located in the security area;

(d) placing the security bins or security bags, or both, in the security area in a manner that the security bins or security bags, or both, are visible to the public or personnel of the airport or seaport when located in the security area; and

(e) sharing by the security container distributor with the airport or seaport of a percentage of all gross or net revenue generated by, or resulting from, the advertisement sales fees, wherein the percentage ranges from about 20% to about 100%.

61. A method for advertising in a security area located in, or outside of, an airport or seaport wherein a percentage of gross or net revenue generated by, or otherwise resulting from, advertising sales fees that are collected by a security container distributor from an advertiser as a result of a sale of one or more advertisements is shared by the security container distributor with the airport or seaport, comprising:

(a) providing by the security container distributor to the airport or seaport free of charge, or with no substantial investment, one or more security bins, security bags, or a combination thereof, wherein the security bins or security bags can contain one or more personal items of a traveler that enters into the security area, and wherein the security bins or security bags have one or more surfaces to which one or more advertisements may be affixed;

(b) collecting by the security container distributor from the advertiser of one or more advertisement sales fees in exchange for one or more opportunities by the advertiser to have one or more advertisements affixed to one or more of the surfaces of the security bins or security bags;

(c) affixing the advertisements to the surfaces of the security bins or security bags at one or more locations, and in a manner that the advertisements are visible to the public or personnel of the airport or seaport when located in the security area;

(d) placing the security bins or security bags, or both, in the security area of the airport or seaport in a manner that the security bins or security bags, or both, are visible to the public or personnel of the airport or seaport when located in the security area;

(e) sharing by the security container distributor with the airport or seaport of a percentage of all gross or net revenue generated by, or resulting from, the advertisement sales fees, wherein the percentage ranges from about 10 to about 100%; and

(f) providing by the security container distributor of full operational and maintenance support in connection with the advertisements, security bins and security bags 24 hours per day, 7 days per week, 365 days per year over a period of time agreed upon between the security container distributor and the airport or seaport.