SYSTEM AND METHOD FOR COMPUTER-CREATED ADVERTISEMENTS
First Claim
1. A computerized method for a user to create an advertisement, comprising:
- displaying on a computer a plurality of advertising formats for selection by the user;
displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats;
displaying on the computer a plurality of product references for selection by the user;
displaying on the template at least one selected product reference to create a proposed advertisement; and
creating a preview of the proposed advertisement.
2 Assignments
0 Petitions
Accused Products
Abstract
The invention relates to a computerized method for a user to create an advertisement by displaying a plurality of advertising formats for selection by a user; displaying a template corresponding to a selected advertising format; displaying a plurality of product references for selection by the user; displaying on the template a selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement, all of which may be implemented using the Internet. The invention further relates to a computerized system for creating an advertisement that comprises a template database for storing advertising formats; a product database for storing product references; and a computer to access the databases. Preferably, the user has a network interface such as Internet access that permits access via a remote location, software to permit a user to specify specifications such as quantity, printing information, ship date, paper type, pricing information, and payment information, and may be configured to receive images and text for new products.
145 Citations
38 Claims
-
1. A computerized method for a user to create an advertisement, comprising:
-
displaying on a computer a plurality of advertising formats for selection by the user; displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats; displaying on the computer a plurality of product references for selection by the user; displaying on the template at least one selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. An electronic method for a user to create an advertisement, comprising:
-
accessing a web site through a computer; displaying on the computer a plurality of advertising formats for selection by the user; displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats; displaying on the computer a plurality of product references for selection by the user; displaying on the template at least one selected product reference to create a proposed advertisement; submitting to a remote site, via a network connection, electronic files of the proposed advertisement, specifications for the proposed advertisement, the specifications including at least one of a quantity, printing information, a ship date, delivery or shipping instructions, destination information, a paper type, pricing information, and a payment method; creating, at the remote site, a preview of the proposed advertisement; making the preview available to the user for review; and creating, in accordance with the specifications, the advertisement that corresponds to the proposed advertisement. - View Dependent Claims (10, 11, 12, 13, 14, 15)
-
-
16-28. -28. (canceled)
-
29. An Internet-based method for a user to create an advertisement, comprising:
-
accessing a website through a computer, said website being hosted on a host computer, and said host computer having access to a first database of advertising formats and a second database of product references; accessing the first database to identify a plurality of advertising formats; displaying on the computer the plurality of advertising formats for selection by the user; displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats; accessing the second database to identify a plurality of product references; displaying on the computer the plurality of product references for selection by the user; displaying on the template at least one selected product reference to create a proposed advertisement; submitting to a remote site via the Internet, electronic files of the proposed advertisement, specifications for the proposed advertisement, the specifications including at least one of a quantity, a ship date, a destination, delivery instructions, pricing information, printing information, a paper type, and a payment method; creating, at the remote site, a preview of the proposed advertisement; making the preview available to the user for review; and displaying or transferring, in accordance with the specifications, the advertisement that corresponds to the proposed advertisement. - View Dependent Claims (30)
-
-
31. An Internet-based method for a user to create an advertisement, comprising:
-
accessing a website through a computer, said website being hosted on a host computer, and said host computer having access to a first database of advertising formats and a second database of product references; displaying on the computer a menu whereby the user may enter information concerning a custom product reference; updating the second database to include the information concerning the custom product reference; accessing the first database to identify a plurality of advertising formats; displaying on the computer the plurality of advertising formats for selection by the user; displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats; accessing the updated second database to identify a plurality of product references; displaying on the computer the plurality of product references for selection by the user; displaying on the template at least one selected product reference to create a proposed advertisement; submitting to a remote site, via the Internet, electronic files of the proposed advertisement, specifications for the proposed advertisement, the specifications including at least one of a quantity, printing information, a ship date, a paper type, pricing information, and a payment method; creating, at the remote site, a preview of the proposed advertisement; making the preview available to the user for review; and displaying or transferring, in accordance with the specifications, the advertisement that corresponds to the proposed advertisement.
-
-
32. A method whereby a user operates a computer to create an advertisement, comprising:
-
selecting an advertising format from a plurality of advertising formats stored on a computer; displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats, said template including a plurality of advertising areas; selecting one of a plurality of product references, each of said product references comprising at least one of an image and text; importing the selected product reference onto one of the plurality of advertising areas to create an advertisement, whereby said advertising area is configured to automatically format the selected product reference to fit within physical dimensions of the advertising area. - View Dependent Claims (33, 34)
-
-
35. A method whereby a user operates a computer to create an advertisement, comprising:
-
selecting an advertising format from a plurality of advertising formats stored on a computer; displaying on the computer, in response to selection by the user, a template that corresponds to a selected one or more of the plurality of advertising formats, said template including a plurality of advertising areas; selecting a plurality of product references, each of said product references comprising at least one of an image and text; specifying at least one rule of priority for laying out the plurality of product references onto the plurality of advertising areas; generating an advertisement whereby the plurality of product references are placed onto the plurality of advertising areas in accordance with the at least one rule of priority. - View Dependent Claims (36, 37)
-
-
38-40. -40. (canceled)
Specification