Method and system for providing electronic communications with dynamically provided content to third party mail transfer agents
First Claim
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1. A method for providing content to an electronic communication comprising:
- receiving first data from the intended recipient of an electronic communication at a time corresponding to the electronic communication is opened; and
,providing first content and second content to an application associated with the opened electronic communication corresponding to the time the electronic communication is opened, including;
determining a provider for the first content for the opened electronic communication based on the received first data, the received first data causing the selection of an identifier for the first content and a provider for the first content, the provider having access to the first content corresponding to the identifier;
obtaining the data for the first content for the electronic communication from the determined provider; and
,delivering the data for the first content of the electronic communication to the application associated with the opened electronic communication.
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Abstract
A system provides content to opened electronic communications based on the time in which the electronic communications are opened. The content is provided in accordance with identifiers and providers for content associated with the identifiers. The electronic communication may be, for example, an electronic mail (e-mail), data corresponding to an e-mail tag line, footer or the like.
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Citations
31 Claims
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1. A method for providing content to an electronic communication comprising:
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receiving first data from the intended recipient of an electronic communication at a time corresponding to the electronic communication is opened; and
,providing first content and second content to an application associated with the opened electronic communication corresponding to the time the electronic communication is opened, including; determining a provider for the first content for the opened electronic communication based on the received first data, the received first data causing the selection of an identifier for the first content and a provider for the first content, the provider having access to the first content corresponding to the identifier; obtaining the data for the first content for the electronic communication from the determined provider; and
,delivering the data for the first content of the electronic communication to the application associated with the opened electronic communication. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 21)
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11. A system for providing content to an electronic communication comprising:
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a first component configured for receiving first data from the intended recipient of an electronic communication at a time corresponding to the electronic communication is opened; and
,a second component configured for providing first content and second content to an application associated with the opened electronic communication corresponding to the time the electronic communication is opened, the second component additionally configured for; determining a provider for the first content for the opened electronic communication based on the received first data, the received first data causing the selection of an identifier for the first content and a provider for the first content, the provider having access to the first content corresponding to the identifier; obtaining the data for the first content for the electronic communication from the determined provider; and
,delivering the data for the first content of the electronic communication to the application associated with the opened electronic communication. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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22. A computer-usable storage medium having a computer program embodied thereon for causing a suitably programmed system to provide content to an electronic communication, by performing the following steps when such program is executed on the system:
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receiving first data from the intended recipient of an electronic communication at a time corresponding to the electronic communication is opened; and
,providing first content and second content to an application associated with the opened electronic communication corresponding to the time the electronic communication is opened, including; determining a provider for the first content for the opened electronic communication based on the received first data, the received first data causing the selection of an identifier for the first content and a provider for the first content, the provider having access to the first content corresponding to the identifier; causing the data for the first content for the electronic communication from the determined provider to be obtained; and
,causing the data for the first content of the electronic communication to the application associated with the opened electronic communication to be delivered. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31)
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Specification