SYSTEM AND METHOD FOR INTERNET TV AND BROADCAST ADVERTISEMENTS
First Claim
1. A method for providing targeted advertising messages to a user, comprising:
- storing a plurality of advertising data files from one or more advertising entities;
acquiring user data relating to the user;
selecting a targeted advertising message from one of the stored advertising data files as a function of the acquired user data; and
transmitting content data to the user;
wherein the content data comprises a cue for insertion of data relating to the selected targeted advertising message.
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Abstract
A system and method for providing targeted advertising messages to a user, in particular users viewing Internal TV or broadcast programs. Advertising data files from one or more advertising entities are stored in a centralized location, such as a server or similar platform. Data relating to the user is acquired from the user'"'"'s device settings and/or identification, so that a targeted advertising message may be selected from one of the stored advertising data files. The content data is transmitted to the user, the data having a cue for insertion of the selected targeted advertising message prior to or after the content file has been transferred.
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Citations
26 Claims
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1. A method for providing targeted advertising messages to a user, comprising:
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storing a plurality of advertising data files from one or more advertising entities; acquiring user data relating to the user; selecting a targeted advertising message from one of the stored advertising data files as a function of the acquired user data; and transmitting content data to the user; wherein the content data comprises a cue for insertion of data relating to the selected targeted advertising message. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 14, 15, 16, 17)
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12. A system for providing targeted advertising messages to a user, comprising:
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a database comprising a plurality of advertising data files from one or more advertising entities; and a network connection linking the database with the plurality of content providers; wherein the database is configured to allow transmission of one of the advertising data files to a targeted user seeking transmission of content from one of the plurality of content providers; wherein the selected advertising data file is transmitted through the content provider to the targeted user based on user data relating to the user. - View Dependent Claims (13, 18, 19)
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20. A method for providing broadcast content to a user viewing the broadcast content via a receiving device, comprising:
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acquiring viewer data from the receiving device; said viewer data relating to the viewer; identifying one or more sources of a content item selected by the viewer; selecting a source for the content item as a function of the acquired viewer data; and downloading the content item to the viewer. - View Dependent Claims (21, 22, 23, 24, 25, 26)
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Specification