Advertisements in an end-user controlled playback environment
5 Assignments
0 Petitions
Accused Products
Abstract
This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows delaying display of the at least one advertisement, storing the at least one advertisement at the user unit, retrieving the at least one advertisement and displaying the at least one advertisement. A billing system for reporting a commercial broadcast to a multiplicity of users is also disclosed.
-
Citations
99 Claims
-
1-84. -84. (canceled)
-
85. A personal advertisement method for enabling a user of a broadcast system which comprises a headend to transmit an advertisement message to a targeted audience, the method comprising:
-
the user of the broadcast system performing the following; creating an advertisement message; associating the advertisement message with at least one targeted audience selection parameter; and transmitting said advertisement message and said at least one targeted audience selection parameter to the headend; and performing the following at the headend; processing the advertisement message and the at least one targeted audience selection parameter to create an advertisement transmission program for broadcast to the targeted audience; and broadcasting the advertisement transmission program to the targeted audience based, at least in part, on the at least one targeted audience selection parameter. - View Dependent Claims (86, 87, 88, 89, 90, 91)
-
-
92. A user unit for enabling a user of a broadcast system which comprises a headend to transmit an advertisement message to a targeted audience, the user unit comprising:
-
an input/output (I/O) interface; a processor operatively associated with the I/O interface and operative to create an advertisement message in response to user input received via the I/O interface and to associate the advertisement message with at least one targeted audience selection parameter; and a communication interface operatively associated with the processor and operative to transmit said advertisement message and said at least one targeted audience selection parameter to the headend for creating an advertisement transmission program for broadcast to the targeted audience based, at least in part, on the at least one targeted audience selection parameter. - View Dependent Claims (93, 94, 95, 96, 97, 98)
-
-
99. A user unit for enabling a user of a broadcast system which comprises a headend to transmit an advertisement message to a targeted audience, the user unit comprising:
-
means for input/output; means for creating an advertisement message in response to user input received via the means for input/output and for associating the advertisement message with at least one targeted audience selection parameter; and means for transmitting said advertisement message and said at least one targeted audience selection parameter to the headend for creating an advertisement transmission program for broadcast to the targeted audience based, at least in part, on the at least one targeted audience selection parameter.
-
Specification