System and method for displaying an electronic program guide
2 Assignments
0 Petitions
Accused Products
Abstract
A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show'"'"'s program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.
In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
155 Citations
73 Claims
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1-59. -59. (canceled)
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60. A method for displaying an electronic program guide (EPG) comprising:
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accessing program information from a database; displaying, in a display screen, at least a portion of the accessed program information in a plurality of cells, wherein at least one cell of the plurality of cells includes a truncated program title; navigating a cursor to the at least one cell; and in response to navigating the cursor to the at least one cell, automatically displaying a full program title corresponding to the truncated program title in a program information region of the display screen. - View Dependent Claims (61, 62, 63, 64, 65, 66)
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67. A system for displaying an electronic program guide (EPG) comprising:
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memory to store program information; and control circuitry configured to; display, in a display screen, at least a portion of the program information in a plurality of cells, wherein at least one cell of the plurality of cells includes a truncated program title; receive user input to navigate a cursor to the at least one cell; and in response to receiving the user input, automatically display a full program title corresponding to the truncated program title in a program information region of the display screen. - View Dependent Claims (68, 69, 70, 71, 72, 73)
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Specification