Method and system for ranking videos / movies or other objects, and inserting commercial advertisements in the objects

• US 20080127280A1
• Filed: 11/14/2007
• Published: 05/29/2008
• Est. Priority Date: 11/27/2006
• Status: Abandoned Application

• Current Assignee: Shaobo Kuang, Yinan Kuang
• Original Assignee: Shaobo Kuang, Yinan Kuang
• Inventors: Kuang, Shaobo, Kuang, Yinan
• Application Number:
  US11/985,189
• Publication Number:
  US 20080127280A1
• Time in Patent Office: Days
• US Class Current: 725/86
• CPC Class Codes: G06F 16/735 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/163 by receiver means only
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

The present invention relates to method and system for ranking videos/movies, and inserting commercial advertisements in the videos/movies. When a user selects a movie or video from Internet, system will allow him to select advertisements, and insert the advertisements into the movie or video before or during broadcasting or downloading. During playing or watching the movie or video, the inserted advertisements will send signals back to a ranking server. Based on the received signals, the ranking server will rank the movie or the video.

Claims

1. A method for broadcasting and ranking movies or videos according to the present invention includes:

customers/clients select videos or movies;

before or during the broadcasting or downloading the selected videos or movies, insert small sectors into the videos or movies;

during playing of the videos or movies, the said small sectors will cause to send signals to a ranking server;

the said ranking server counts the signals, calculates the time each client spends watching the videos or movies, and ranks the videos or movies by taking consideration of the average time the clients spend on watching them.

2. A video/movie system according to the present invention includes:

means for hosting videos or movies;

means for broadcasting/downloading videos or movies to customers or clients;

means for storing the customers/clients information, such as login id, passwords, favorite videos or movies;

means for inserting one or many small sectors into the videos or the movies before or during broadcasting/downloading the videos or the movies;

a server or system for ranking the said videos or movies;

wherein, the said small sectors further include means for sending signals back to the said ranking server during the time of playing movies or videos; and

the said ranking server/system further includes means for collect the signals and calculate the time the people watching on the movies or the videos, and rank the videos or movies by taking the consideration of relative average time people watching on the movies or the videos.

3. The system of claim 2 wherein the said small sectors are commercial advertisements.

4. The system of claim 3 wherein the ranking server or system includes means for receiving the user'"'"'s selection of advertisements, and means for inserting the user'"'"'s selected advertisements into the movies or videos.

5. A method for inserting or putting commercial advertisement into movie or video comprising:

under control of a client system,

displaying movies or videos for selecting;

displaying commercial advertisements for selecting;

submitting the selections;

in response to the submit, sending the selected movie or video and the selected advertisements with other user'"'"'s information to a server system;

under control of a movie or video server system,

receiving the request,

retrieving the selected movie or video with pre-inserted selected advertisements;

if the said retrieving failed, then retrieving the selected movie or video and the selected advertisements, and inserting the selected advertisements into the selected movie or video;

broadcasting or allowing the user to downloaded the retrieved movie or video to the said client.

6. The method of claim 5 wherein the displaying of advertisements includes:

displaying the groups or categories of advertisements, such as by the products the advertisement promoting for, or by the stars who plays or appears in the advertisements.

7. The method of claim 6 further comprises:

under control of the said client system,

during playing the movie or the video, the inserted advertisements send signals back to a ranking server;

under control of the said ranking server,

collecting the signals from movies or videos, and counting the time spent on watching movies or videos,

assigning ranks to movies or videos based on the counts.

8. The method of claim 7 further includes:

based on the favorite level of a star in the particular regions, using the number of the people selecting the star to rank the movies or videos the people selected.

9. The method of claim 8 further includes:

Giving the stars credits based on how many people select them or how many times people select them for movies or videos.