METHODS AND APPARATUS FOR IMPROVING THE ACCURACY AND REACH OF ELECTRONIC MEDIA EXPOSURE MEASUREMENT SYSTEMS
First Claim
1. A method of crediting media exposure comprising:
- determining an impact zone and favorable directions of travel associated with a media site; and
crediting media exposure to the media site if a respondent traverses within the impact zone in at least one of the favorable directions.
4 Assignments
0 Petitions
Accused Products
Abstract
Methods, systems, and computer program products for implementing product randomization and analysis in a manufacturing environment are provided. A method includes processing products for a plurality of lots, at process equipment, using a randomization technique for selecting each product in the lots. The method further including generating an operation identification record for each operation in the process recipe that includes mapping, for each operation, a slot identifier associated with a randomly selected product to a process variable identifier, a process tool, and the operation. The method also includes defining slot groupings using slot identifiers for a product carrier and identifying product yield patterns by analyzing historical yields for each of the slot groupings. The method also includes determining the frequency of occurrence of one or more product yield patterns for each operation in the process recipe by analyzing product yields from the operation identification records corresponding to the plurality of lots.
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Citations
58 Claims
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1. A method of crediting media exposure comprising:
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determining an impact zone and favorable directions of travel associated with a media site; and crediting media exposure to the media site if a respondent traverses within the impact zone in at least one of the favorable directions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. An apparatus for crediting media exposure, comprising a processor coupled to a memory and programmed to:
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determine an impact zone and favorable directions of travel associated with a media site; and credit media exposure to the media site if a respondent traverses within the impact zone in at least one of the favorable directions. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A machine readable medium having instructions stored thereon that, when executed, cause a machine to:
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determine an impact zone and favorable directions of travel associated with a media site; and credit media exposure to the media site if a respondent traverses within the impact zone in at least one of the favorable directions. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36)
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37-57. -57. (canceled)
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58. An apparatus for crediting media exposure comprising:
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an impact zone computing device configured to determine an impact zone and favorable directions of travel associated with a media site location; and a media exposure crediting device configured to credit media exposure to the media site location if a respondent traverses within the impact zone in at least one of the favorable directions.
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Specification