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METHODS AND APPARATUS FOR IMPROVING THE ACCURACY AND REACH OF ELECTRONIC MEDIA EXPOSURE MEASUREMENT SYSTEMS

  • US 20080133291A1
  • Filed: 01/30/2007
  • Published: 06/05/2008
  • Est. Priority Date: 07/30/2004
  • Status: Abandoned Application
First Claim
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1. A method of crediting media exposure comprising:

  • determining an impact zone and favorable directions of travel associated with a media site; and

    crediting media exposure to the media site if a respondent traverses within the impact zone in at least one of the favorable directions.

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  • 4 Assignments
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