SYSTEM AND METHOD FOR MANAGING CONTENT CONSUMPTION USING A CONTENT LICENSING PLATFORM
First Claim
1. A method for managing content transactions using a clearinghouse, the clearinghouse including at least one repository storing at least one advertisement profile, the method comprising:
- building at least one consumer profile, the consumer profile describing a consumer requesting content;
selecting at least one advertisement for insertion into the requested content, the selecting based on a correlation of the consumer profile, the advertisement profile, and a content profile associated with the requested content, the content profile identifying at least one entity having rights to the requested content; and
generating payment information for the at least one entity when the requested content is consumed.
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Accused Products
Abstract
A centralized content management system is provided. The system may balance interests among content creators, content owners, advertisers, consumers, and/or others in a content transaction chain. Media, advertising, or other types of content may have a content licensing platform embedded therein. The platform may enable a centralized clearinghouse to automatically monitor consumption of various types of content. Accordingly, the clearinghouse may use the monitored information to pay owners of consumed media content, invoice sponsors of consumed advertising content, build consumer profiles, or other things. Furthermore, content asset transaction value may be maximized throughout the chain, as content creators may establish prices for their content, advertisers may compete for ad-insertion, and consumers may establish a desired price for content using a variable pricing scheme.
69 Citations
32 Claims
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1. A method for managing content transactions using a clearinghouse, the clearinghouse including at least one repository storing at least one advertisement profile, the method comprising:
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building at least one consumer profile, the consumer profile describing a consumer requesting content; selecting at least one advertisement for insertion into the requested content, the selecting based on a correlation of the consumer profile, the advertisement profile, and a content profile associated with the requested content, the content profile identifying at least one entity having rights to the requested content; and generating payment information for the at least one entity when the requested content is consumed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A system for managing content transactions, the system comprising a clearinghouse and at least one repository, the at least one repository storing at least one advertisement profile, the system further comprising a computer-readable medium having computer-executable instructions embodied therein, the computer-executable instructions operable when executed to:
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build at least one consumer profile, the at least one consumer profile describing a consumer requesting content; select at least one advertisement for insertion into the requested content, the selecting based on a correlation of the consumer profile, the advertisement profile, and a content profile associated with the requested content, the content profile identifying at least one entity having rights to the requested content; and generate payment information for the at least one entity when the requested content is consumed. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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Specification