Industry Size of Wallet
First Claim
1. A method for modeling consumer spend by industry, comprising:
- calculating a size of wallet for each consumer in a plurality of consumers;
calculating a share of wallet for each consumer;
determining a subset of the plurality of consumers whose share of wallet is above a given percentage of their size of wallet;
determining an industry size of wallet for each consumer in the subset; and
deriving a correlation between an industry size of wallet of a given consumer and one or more characteristics of the given consumer using the industry size of wallet for the consumers in the subset.
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Abstract
Consumer spend by industry is modeled based on the industry sizes of wallet of consumers having a high share of wallet with a financial institution. A size of wallet is calculated for each consumer in a plurality of consumers. A share of wallet for each consumer is also calculated. A subset of the plurality of consumers whose share of wallet is above a given percentage of their size of wallet is then determined. For each consumer in the subset, an industry size of wallet is determined. A correlation between the industry size of wallet of a given consumer and one or more characteristics of the given consumer is then derived using the industry size of wallet for the consumers in the subset.
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Citations
17 Claims
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1. A method for modeling consumer spend by industry, comprising:
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calculating a size of wallet for each consumer in a plurality of consumers; calculating a share of wallet for each consumer; determining a subset of the plurality of consumers whose share of wallet is above a given percentage of their size of wallet; determining an industry size of wallet for each consumer in the subset; and deriving a correlation between an industry size of wallet of a given consumer and one or more characteristics of the given consumer using the industry size of wallet for the consumers in the subset. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of targeting consumers, comprising:
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calculating a total share of wallet associated with a financial institution for one or more consumers; estimating an industry size of wallet of each consumer; calculating an external size of the industry size of wallet of each consumer; and targeting one or more consumers having a relatively high external size of the industry size of wallet and a given minimal total share of wallet with offers to increase their industry share of wallet associated with the financial institution. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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Specification