Systems And Methods For Segment-Based Payment Card Solutions

• US 20080133325A1
• Filed: 05/30/2007
• Published: 06/05/2008
• Est. Priority Date: 05/30/2006
• Status: Abandoned Application

• Current Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Original Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Inventors: Sleeva, Sheryl, Nambiar, Anant, De, Sruba
• Application Number:
  US11/755,288
• Publication Number:
  US 20080133325A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

A payment card product targeted to specific consumer market segments is provided. The payment card product has features, benefits and functions that are responsive to consumer needs, aspirations and habits, which evolve over time and across consumer market segments. The consumer market segments are comprehensively characterized using a combination of demographic, attitudinal and behavioral analyses and research. Consumer ideation processes used in product design ensure that the card features, benefits and functions are relevant to consumers. Quantitative methods are used to optimize the product design with respect to consumer market segment characteristics.

Claims

1. A payment card having a bundle of particular features, benefits and functions (collectively “

card elements”

), wherein the bundle of particular card elements is selected in response to consumer market segment characteristics that are determined by a combination of demographic, attitudinal and behavioral analyses and research.

2. The payment card of claim 1, wherein the bundle of card elements includes card elements that are implemented by a card association.

3. The payment card of claim 1, wherein the bundle of card elements includes card elements that are implemented by a card issuer.

4. The payment card of claim 1, wherein the bundle of particular card elements is further selected in response to consumer market segment characteristics that are determined by consumer research ideation processes.

5. The payment card of claim 1, wherein the demographic analysis for characterization of the consumer market segment comprises life stage analysis.

6. The payment card of claim 1, wherein the behavioral analysis for characterization of the consumer market segment comprises predictive modeling of consumer behavior based on analysis of consumer transaction history.

7. The payment card of claim 1, wherein the combined analyses for characterization of the consumer market segment comprises quantitative research.

8. The payment card of claim 7, wherein the quantitative research comprises Totally Unduplicated Reach and Frequency (TURF) analysis to optimize bundles of card elements in response to consumer market segment characteristics.

9. A method for making a payment card responsive to consumer needs and desires in a consumer market segment, the method comprising:

determining consumer market segment characteristics by a combination of demographic, attitudinal and behavioral analyses and research; and

providing the payment card with a bundle of particular features, benefits and functions (collectively “

card elements”

), wherein the bundle of particular card elements is selected in response to the consumer market segment characteristics and identified consumer ideation and needs.

10. The method of claim 9, wherein providing the payment card with a bundle of particular card elements comprises providing card elements by a card association.

11. The method of claim 9, wherein providing the payment card with a bundle of particular card elements comprises providing card elements by a card issuer.

12. The method of claim 9, wherein providing the payment card with a bundle of particular card elements comprises selecting card elements in response to consumer market segment characteristics that are determined by consumer research including, ideation processes.

13. The method of claim 9, wherein determining consumer market segment characteristics by a combination of demographic, attitudinal and behavioral analyses and research comprises life stage analysis.

14. The method of claim 9, wherein determining consumer market segment characteristics by a combination of demographic, attitudinal and behavioral analyses and research comprises predictive modeling of consumer behavior based on analysis of consumer transaction history.

15. The method of claim 9, wherein determining consumer market segment characteristics by a combination of demographic, attitudinal and behavioral analyses and research comprises quantitative research.

16. The method of claim 15, wherein determining consumer market segment wherein the quantitative research comprises Totally Unduplicated Reach and Frequency (TURF) analysis to optimize bundles of card elements.