METHODS AND SYSTEMS FOR SECURING CONTENT PLAYED ON MOBILE DEVICES
First Claim
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1. A method, comprising:
- creating an advertisement to be embedded in content, wherein the advertisement is dynamically changed to suit a profile of a listener to the content, wherein the profile is determined based on user activity associated with a mobile device specific identifier.
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Abstract
Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobile devices, short-distance wireless technologies for transmission of content and detection of proximity, and content targeting and management techniques.
128 Citations
21 Claims
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1. A method, comprising:
creating an advertisement to be embedded in content, wherein the advertisement is dynamically changed to suit a profile of a listener to the content, wherein the profile is determined based on user activity associated with a mobile device specific identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method, comprising:
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associating a mobile device-specific identifier with an item of content; downloading the content onto a mobile handset; and integrating the content with the software used to execute the content. - View Dependent Claims (14, 15, 16)
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17. A system, comprising:
an advertisement to be embedded in content, wherein the advertisement is dynamically changed to suit a profile of a listener to the content, wherein the profile is determined based on user activity associated with a mobile device specific identifier. - View Dependent Claims (18, 19, 20)
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21-32. -32. (canceled)
Specification