Location-Based Advertising Message Serving For Mobile Communication Devices
First Claim
1. A location-aware mobile communication device system comprising:
- a location determination component determining the relative locations of a plurality of mobile devices within a defined area;
a map display component displaying a scalable map on each mobile device of the plurality of mobile devices;
a location sharing component displaying the location of a first mobile device on the scalable map and displaying the locations of one or more other mobile devices on the scalable map when a trusted relationship has been established between a user of the first mobile device and respective users of the one or more other mobile devices, and a location sharing option has been enabled; and
an advertising component displaying an advertising message delivered from an ad server on the first mobile device, the advertising message including content relevant to a characteristic of the user or activity performed by the user, and wherein the ad message is transmitted in response to a location of the user and a defined time period.
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Abstract
Embodiments of a location sharing network manager process are described. The process is executed on a server computer coupled to a plurality of mobile communication devices over a wireless network. Each mobile device is a location-aware mobile communication device. The process determines the geographic location of a mobile communication device operated by a user within an area, displays a map representation of the area around the mobile communication device on a graphical user interface of the mobile communication device, and superimposes on the map the respective locations of one or more other trusted users of mobile communication devices coupled to the mobile communication device over the network. An advertising platform manager provides tools for an advertiser to create and transmit relevant ad messages to a user based on specific location, time, and profile data of the user. Such location-based ad serving allows for the creation of ads that directly leverage a key component of the user'"'"'s interaction with the mobile device in that messages can be tied directly to the location display of a product or service offered by the advertiser. The ad messages can be provided in the form of text or graphic messages, logos, display branding. Information related to time and location-sensitive promotional events can also be effectively broadcast to users in the form of alerts or coupons that encourage user to visit a location that may be near the user.
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Citations
20 Claims
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1. A location-aware mobile communication device system comprising:
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a location determination component determining the relative locations of a plurality of mobile devices within a defined area; a map display component displaying a scalable map on each mobile device of the plurality of mobile devices; a location sharing component displaying the location of a first mobile device on the scalable map and displaying the locations of one or more other mobile devices on the scalable map when a trusted relationship has been established between a user of the first mobile device and respective users of the one or more other mobile devices, and a location sharing option has been enabled; and an advertising component displaying an advertising message delivered from an ad server on the first mobile device, the advertising message including content relevant to a characteristic of the user or activity performed by the user, and wherein the ad message is transmitted in response to a location of the user and a defined time period. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method comprising:
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determining the geographic location of a mobile communication device operated by a first user within an area; displaying a map representation of the area around the mobile communication device on a graphical user interface of the mobile communication device; and displaying an advertising message provided by an advertiser on the mobile communication device, the advertising message including content relevant to a characteristic of the user or activity performed by the user, and wherein the ad message is transmitted in response to a location of the user and a defined time period. - View Dependent Claims (18, 19, 20)
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Specification