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System and method for creating customized direct mail offers

  • US 20080133345A1
  • Filed: 12/01/2006
  • Published: 06/05/2008
  • Est. Priority Date: 12/01/2006
  • Status: Abandoned Application
First Claim
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1. A method of generating direct offers from an offeror, comprising:

  • storing personal information for each of a plurality of recipients at a location remote from said offeror, said personal information not being accessible by said offeror;

    receiving from said offeror a group of one or more offers, a list of targeted recipients for potentially receiving one of said one or more offers, and a set of business rules for selecting appropriate ones of said one or more offers based at least in part on certain personal recipient information, wherein said plurality of recipients includes said targeted recipients;

    accessing the personal information that is stored for each of said targeted recipients;

    selecting an appropriate one of said one or more offers, if any, for each of said targeted recipients according to said set of business rules based at least in part on the personal information of said each of said targeted recipients that is accessed;

    constructing a final offer for each of said targeted recipients for which an appropriate one of said one or more offers has been selected, each said final offer being based on the corresponding appropriate one of said one or more offers that has been selected; and

    communicating each said final offer to said targeted recipients with which said final offer is associated.

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