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Targeted Marketing System

  • US 20080133365A1
  • Filed: 11/08/2007
  • Published: 06/05/2008
  • Est. Priority Date: 11/21/2006
  • Status: Abandoned Application
First Claim
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1. Targeted marketing system comprising:

  • a marketing portal to create and maintain offer campaigns having specific consumer targeting rules;

    an offer optimization module to determine specific offers (or no offer) for each eligible consumer;

    at least one offer distribution channel to deliver the selected offers to the appropriate consumers, and to update the system with information about the offers distributed and the consumers reached;

    a point of sale checkout system to process the offer; and

    a tracking module for reconciling a list of issued offers with successful redemptions.

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