Targeted Marketing System

• US 20080133365A1
• Filed: 11/08/2007
• Published: 06/05/2008
• Est. Priority Date: 11/21/2006
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Herzig-Marx, Joshua, Sprecher, Benjamin
• Application Number:
  US11/937,112
• Publication Number:
  US 20080133365A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0219 based on funds or budget
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Targeted marketing system. A marketing portal is provided to create and maintain offer campaigns having specific consumer targeting rules. An offer optimization module determines specific offers for each eligible consumer, the offers are distributed to specific consumers through one or more distribution channels, and the system is updated with information about the offers distributed and the consumers reached. A point of sale checkout system processes the offer and a tracking module reconciles a list of issued offers with successful redemptions.

Claims

1. Targeted marketing system comprising:

a marketing portal to create and maintain offer campaigns having specific consumer targeting rules;

an offer optimization module to determine specific offers (or no offer) for each eligible consumer;

at least one offer distribution channel to deliver the selected offers to the appropriate consumers, and to update the system with information about the offers distributed and the consumers reached;

a point of sale checkout system to process the offer; and

a tracking module for reconciling a list of issued offers with successful redemptions.

2. The system of claim 1 wherein the consumer targeting rules are based on a consumer'"'"'s purchase history.

3. The system of claim 1 wherein the consumer targeting rules are based on known (or inferred) attributes of the consumer.

4. The system of claim 3 wherein the attributes include income, age, place of residence, household size or pet ownership.

5. The system of claim 1 wherein the targeting rules specify which retail chains, regions or specific stores may participate in the offer campaign.

6. The system of claim 1 wherein marketers can designate campaign budgets, time periods and caps on the number or value of offers to be issued.

7. The system of claim 1 wherein the offer optimization module uses the targeting rules to eliminate offers for which a consumer is not eligible.

8. The system of claim 1 wherein the offer optimization module determines an optimal mix of offers based on selected factors.

9. The system of claim 8 wherein the selected factors include likelihood of redemption, value of the offer to the consumer and the price that a manufacturer will pay per dispensed and redeemed offer.

10. The system of claim 1 wherein the targeted marketing message includes coupons, information about loyalty reward points, advertisements, sweepstakes information, or informational messages.

11. The system of claim 1 wherein the offers expire after a selected time.

12. The system of claim 1 wherein the offers include standard UPC bar codes.

13. The system of claim 12 wherein the offers are labeled with a specific customer identification.

14. The system of claim 1 further including a marketing analytics module allowing determination of qualities of consumers who did and did not redeem offers.

15. The system of claim 1 wherein the offer distribution channel includes an automated terminal located in a retail establishment.

16. The system of claim 15 wherein the consumer is identified through biometric information such as fingerprint, voice print, retinal scan, iris scan, or facial recognition.

17. The system of claim 15 wherein the consumer is identified through an RFID signal.

18. The system of claim 15 wherein the consumer is identified through a loyalty card or key fob encoded with a bar-code or magnetic stripe.

19. The system of claim 15 wherein the consumer is identified through a phone number, account number, name or other unique identifier or a personal identification number (PIN).

20. The system of claim 10 wherein the informational message is a product recall notice and the targeting rule is based on the prior purchase by the consumer of the recalled product.