System and method for identifying and offering advertising over the internet according to a generated recipient profile
First Claim
1. A system for supplying an advertisement to a recipient who is using the Internet, comprising:
- a receiver which accepts a signal from a device associated with the recipient, the signal indicating the location of the device;
a processor that in real-time selects from a plurality of advertisements at least one said advertisement having a correlation with the location of the device; and
an output which sends the selected advertisement to the recipient.
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Accused Products
Abstract
The current invention provides that data sent from a source computer to a recipients computer can be selected in real time according to at least one characteristic of the recipient which can be kept in a profile. Information such as the recipient'"'"'s position, preferred websites, browsing history, content a visited website, information from a third party, or the recipients response to a question posed also could be included in the profile, and various ways to obtain this information are disclosed. A pricing method values an advertisement sent over the Internet according to the time the recipient viewed the advertisement, or whether the advertisement resulted in an inquiry or sale. The advertisements can be selected in real-time and displayed with the requested web page.
15 Citations
14 Claims
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1. A system for supplying an advertisement to a recipient who is using the Internet, comprising:
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a receiver which accepts a signal from a device associated with the recipient, the signal indicating the location of the device; a processor that in real-time selects from a plurality of advertisements at least one said advertisement having a correlation with the location of the device; and an output which sends the selected advertisement to the recipient. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for supplying an advertisement to a recipient who is using the Internet, comprising the steps of:
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receiving an item of positional information from a device associated with the recipient, the item of positional information indicating the location of the device; selecting in real-time from a plurality of advertisements at least one said advertisement having a correlation with the location of the device; and sending the selected advertisement to the recipient over the Internet. - View Dependent Claims (8, 9, 10, 11, 12, 13)
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14-41. -41. (canceled)
Specification