Customer Loyalty Based System Internet Protocol Television Advertising Mechanism

• US 20080134228A1
• Filed: 11/30/2006
• Published: 06/05/2008
• Est. Priority Date: 11/30/2006
• Status: Abandoned Application

• Current Assignee: Alcatel SA (Nokia Corporation)
• Original Assignee: Alcatel SA (Nokia Corporation)
• Inventors: Furlong, Jeff, Kuhn, Derek, Dion, Gino
• Application Number:
  US11/565,570
• Publication Number:
  US 20080134228A1
• Time in Patent Office: Days
• US Class Current: 725/20
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 7/17309 Transmission or handling of upstream communications

Abstract

A system, method, and computer readable medium for customer loyalty based Internet Protocol television advertising, comprises, recording a viewership of a viewed advertisement, collecting a view time of the viewed advertisement, and crediting a viewer with having viewed the advertisement.

Claims

1. A method for customer loyalty based Internet Protocol television advertising, comprising:

recording a viewership of a viewed advertisement;

collecting a view time of the viewed advertisement; and

crediting a viewer with having viewed the advertisement.

2. The method of claim 1 comprising:

parsing an incoming data stream for an advertisement byte code signal.

3. The method of claim 1 comprising:

tracking the viewed advertisement by a predetermined byte code signal.

4. The method of claim 1 comprising:

determining a viewer identification.

5. The method of claim 4 comprising:

sending the viewer identification to an interested party.

6. The method of claim 1 comprising:

sending the recorded viewership to an interested party.

7. The method of claim 1 comprising:

sending the collected view time to an interested party.

8. The method of claim 1 wherein:

the recorded viewership is recorded in a set top box.

9. The method of claim 1 wherein:

the recorded viewership is recorded in a remote location.

10. The method of claim 1 wherein:

the crediting is by means of a token.

11. A computer readable medium comprising instructions for:

receiving a viewer identification;

receiving a recorded viewership of an advertisement;

receiving a collected view time of the advertisement; and

crediting a viewer with having viewed the advertisement.

12. The computer readable medium of claim 11 comprising instructions for:

recording internet sites visited by the viewer.

13. The computer readable medium of claim 12 comprising instructions for:

correlating the recorded internet sites to the recorded viewership of the advertisement.

14. The computer readable medium of claim 11 comprising instructions for:

recording internet purchases by the viewer.

15. The computer readable medium of claim 14 comprising instructions for:

correlating the recorded internet purchases to the recorded viewership of the advertisement.

16. The computer readable medium of claim 15 comprising instructions for:

determining an advertising efficiency based upon the correlation of recorded internet purchases to the recorded viewership of the advertisement.

17. The computer readable medium of claim 11 comprising instructions for:

adjusting the crediting of the viewer with having viewed the advertisement based upon criteria pre-determined by an advertiser.

18. A system of customer loyalty based Internet Protocol television advertising, comprising:

a memory that receives at least one of;

a viewer identification, a viewership of an advertisement, and a view time of the viewed advertisement; and

a processor communicably coupled to the memory, wherein the processor;

sends the viewer identification to an interested party;

sends the viewership of the advertisement to the interested party; and

sends the view time of the advertisement to the interested party.

19. The system of claim 18 wherein the processor:

receives credit confirmation for viewing the advertisement.

20. The system of claim 18 wherein the processor:

sends a viewership statistics to the interested party.