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METHODS AND APPARATUS FOR AWARDING CONSUMERS OF ADVERTISING CONTENT

  • US 20080134229A1
  • Filed: 11/30/2006
  • Published: 06/05/2008
  • Est. Priority Date: 11/30/2006
  • Status: Abandoned Application
First Claim
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1. A method of audiovisual advertising, the method comprising:

  • facilitating distribution of an audiovisual program, the audiovisual program including entertainment content and a plurality of advertising elements;

    facilitating distribution of a software program associated with the audiovisual program, the software program (a) enabling a user to identify the plurality of advertising elements by identifying a plurality of aspects associated with the plurality of advertising elements, and (b) being structured to access a data structure storing first data indicative of the plurality of aspects in logical association with second data indicative of the audiovisual program to determine if the user correctly identifies the plurality of advertising elements; and

    facilitating distribution of an award to the user for correctly identifying the plurality of advertising elements.

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