METHODS AND APPARATUS FOR AWARDING CONSUMERS OF ADVERTISING CONTENT
First Claim
1. A method of audiovisual advertising, the method comprising:
- facilitating distribution of an audiovisual program, the audiovisual program including entertainment content and a plurality of advertising elements;
facilitating distribution of a software program associated with the audiovisual program, the software program (a) enabling a user to identify the plurality of advertising elements by identifying a plurality of aspects associated with the plurality of advertising elements, and (b) being structured to access a data structure storing first data indicative of the plurality of aspects in logical association with second data indicative of the audiovisual program to determine if the user correctly identifies the plurality of advertising elements; and
facilitating distribution of an award to the user for correctly identifying the plurality of advertising elements.
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Accused Products
Abstract
The present disclosure provides methods and apparatus for awarding consumers of advertising content. In general, a user of the disclosed system consumes a program (e.g., a television show) distributed from a program distributor (e.g., a television broadcaster) to a program player (e.g., a television). The program from the program distributor preferably includes entertainment content (e.g., a movie or sitcom) and a plurality of advertising elements (e.g., product placement advertisements). After consuming the content, the users may access an award server (e.g., via the Internet) to attempt to identify the advertising elements (e.g., by identifying the brand of soda a particular character was drinking). If a user correctly identifies a predetermined number of advertising elements (e.g., a certain percentage of products shown during a certain show), the award server facilitates a distribution of an award (e.g., a gift certificate) to the user.
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Citations
92 Claims
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1. A method of audiovisual advertising, the method comprising:
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facilitating distribution of an audiovisual program, the audiovisual program including entertainment content and a plurality of advertising elements; facilitating distribution of a software program associated with the audiovisual program, the software program (a) enabling a user to identify the plurality of advertising elements by identifying a plurality of aspects associated with the plurality of advertising elements, and (b) being structured to access a data structure storing first data indicative of the plurality of aspects in logical association with second data indicative of the audiovisual program to determine if the user correctly identifies the plurality of advertising elements; and facilitating distribution of an award to the user for correctly identifying the plurality of advertising elements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69)
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70. An apparatus for awarding viewers of audiovisual advertising associated with an audiovisual program, the apparatus comprising:
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a processor; a memory device operatively coupled to the processor; an input device operatively coupled to the processor; and an output device operatively coupled to the processor, wherein the processor; causes the output device to send first data indicative of a display, the display enabling a user to identify a plurality of advertising elements by identifying a plurality of aspects associated with the plurality of advertising elements; causes the input device to receive second data from the user, the second data being indicative of an attempt to identify the plurality of aspects; accesses a data structure in the memory device, the data structure storing first data indicative of the plurality of aspects in logical association with second data indicative of the audiovisual program to determine if the attempt correctly identifies the plurality of advertising elements; and causes the output device to send third data indicative one of (a) a success associated with the attempt and (b) a failure associated with the attempt. - View Dependent Claims (71, 72, 73, 74, 75, 76, 77, 78, 79)
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80. A computer readable medium storing software instructions structured to cause at least one computing device to:
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enable a user to identify a plurality of advertising elements by identifying a plurality of aspects associated with the plurality of advertising elements; access a data structure storing first data indicative of the plurality of aspects in logical association with second data indicative of entertainment content associated with the plurality of advertising elements to determine if the user correctly identifies the plurality of advertising elements; and generate data indicative of one of (a) a success associated with an attempt by the user to correctly identify the plurality of advertising elements and (b) a failure associated with the attempt by the user to correctly identify the plurality of advertising elements. - View Dependent Claims (81, 82, 83, 84, 85, 86, 87, 88, 89)
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90. A method of audiovisual advertising, the method comprising:
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facilitating distribution of an audiovisual program, the audiovisual program including entertainment content and a plurality of advertising elements; facilitating distribution of a software program associated with the audiovisual program, the software program (a) enabling a user to identify the plurality of advertising elements by identifying a plurality of aspects associated with the plurality of advertising elements, and (b) being structured to generate a first display portion indicative of the plurality of aspects in graphical association with a second display portion indicative of the audiovisual program; and facilitating distribution of an award to the user for correctly identifying the plurality of products advertised in the advertising content. - View Dependent Claims (91, 92)
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Specification