Method and apparatus for controlling reproduction of advertisements

• US 20080134236A1
• Filed: 01/16/2008
• Published: 06/05/2008
• Est. Priority Date: 02/29/2000
• Status: Abandoned Application

• Current Assignee: Akihiko Kai, Akio Iijima, Takeshi Arimura
• Original Assignee: Akihiko Kai, Akio Iijima, Takeshi Arimura
• Inventors: Kai, Akihiko, Arimura, Takeshi, Iijima, Akio
• Application Number:
  US12/007,859
• Publication Number:
  US 20080134236A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04H 20/28 Arrangements for simultaneous broadcast of plural pieces of information
• CPC Class Codes: H04H 20/40 Arrangements for broadcast specially adapted for accumulation-type receivers
• CPC Class Codes: H04H 40/00 Arrangements specially adapted for receiving broadcast information
• CPC Class Codes: H04H 60/09 Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
• CPC Class Codes: H04H 60/16 on playing information
• CPC Class Codes: H04H 60/27 Arrangements for recording or accumulating broadcast information or broadcast-related information
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8355 involving usage data, e.g. number of copies or viewings allowed
• CPC Class Codes: H04N 5/445 for displaying additional information H04N5/50 takes precedence
• CPC Class Codes: H04N 7/163 : by receiver means only
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

A method and an apparatus for reproducing advertisement data stored on a receiving side, and a recording medium for recording reproduction procedures are provided. Weighting for priority of reproduction with respect to each of a plurality of pieces of advertisement data stored on the receiving side is executed, a priority order of reproduction of each piece of advertisement data on a receiver is determined based on the weighting, and the stored advertisement data is reproduced in accordance with the priority order in response to an advertisement data reproduction command.

Claims

1. An advertisement data reproducing method wherein advertisement data for each of a plurality of advertisements is stored at a viewer/listener side and the advertisement data is reproduced on a receiver at the viewer/listener side, wherein, at the viewer/listener side, said advertisement data reproducing method comprising:

storing the advertisement data of each of the advertisements to which the following has been added;

(i) time slot data representing one or more time slots; and

(ii) data representing each value of a coefficient representing a weight assigned to each time slot represented by the time slot data;

determining a time slot to which a present time of day belongs;

for the advertisement data of each advertisement, reading out the value of the coefficient representing the weight assigned to a time slot which corresponds to the time slot determined by said determining of the time slot;

based on the value of the coefficient read out by said reading out of the value of the coefficient, determining a priority order for reproducing, on the receiver, the advertisement data of each advertisement;

selecting the advertisement data of one or more advertisements to be reproduced on the receiver from the stored advertisement data of the plurality of advertisements, based on the priority order determined by said determining of the priority order; and

reproducing the advertisement data of one or more advertisements, selected by said selecting of the advertisement data, on the receiver in accordance with the priority order, wherein;

the time slots, which are time intervals in a day, are predefined by partitioning a time of day into a plurality of time intervals;

the time slot data represents at least one time slot, selected from the predefined time slots, at which the advertisement data of the advertisements is desired to be preferentially reproduced on the receiver; and

a greater weight is assigned to a time slot having more importance than a time slot having less importance.

2. An advertisement data reproducing apparatus for storing advertisement data for each of a plurality of advertisements at a viewer/listener side, said advertisement data reproducing apparatus comprising:

a receiver for reproducing the advertisement data at the viewer/listener side;

means for storing the advertisement data of each of the advertisements to which the following has been added;

(i) time slot data representing one or more time slots; and

(ii) data representing each value of a coefficient representing a weight assigned to each time slot represented by the time slot data;

means for determining a time slot to which a present time of day belongs;

means for reading out, from the advertisement data of each advertisement, the value of the coefficient representing the weight assigned to a time slot which corresponds to the time slot determined by said means for determining the time slot;

means for determining, based on the value of the coefficient read out by said means for reading out the value of the coefficient, a priority order for reproducing, on said receiver, the advertisement data of each advertisement;

means for selecting the advertisement data of one or more advertisements to be reproduced on said receiver from the stored advertisement data of the plurality of advertisements, based on the priority order determined by said means for determining the priority order; and

means for reproducing the advertisement data of one or more advertisements, selected by said means for selecting the advertisement data, on said receiver in accordance with the priority order, wherein;

the time slots, which are time intervals in a day, are predefined by partitioning a time of day into a plurality of time intervals;

the time slot data represents at least one time slot, selected from the predefined time slots, at which the advertisement data of the advertisements is desired to be preferentially reproduced on said receiver; and

a greater weight is assigned to a time slot having more importance than a time slot having less importance.

3. A storage medium for storing a computer program which enables a computer to carry out an advertisement data reproducing procedure in which advertisement data for each of a plurality of advertisements is stored at a viewer/listener side and the advertisement data is reproduced on a receiver at the viewer/listener side, wherein, at the viewer/listener side, said advertisement data reproducing procedure comprising:

storing the advertisement data of each of the advertisements to which the following has been added;

(i) time slot data representing one or more time slots; and

(ii) data representing each value of a coefficient representing a weight assigned to each time slot represented by the time slot data;

determining a time slot to which a present time of day belongs;

for the advertisement data of each advertisement, reading out the value of the coefficient representing the weight assigned to a time slot which corresponds to the time slot determined by said determining of the time slot;

based on the value of the coefficient read out by said reading out of the value of the coefficient, determining a priority order for reproducing, on the receiver, the advertisement data of each advertisement;

selecting the advertisement data of one or more advertisements to be reproduced on the receiver from the stored advertisement data of the plurality of advertisements, based on the priority order determined by said determining of the priority order; and

reproducing the advertisement data of one or more advertisements, selected by said selecting of the advertisement data, on the receiver in accordance with the priority order, wherein;

the time slots, which are time intervals in a day, are predefined by partitioning a time of day into a plurality of time intervals;

the time slot data represents at least one time slot, selected from the predefined time slots, at which the advertisement data of the advertisements is desired to be preferentially reproduced on the receiver; and

a greater weight is assigned to a time slot having more importance than a time slot having less importance.